Domestic high-voltage inverter gradually expands the domestic market share

With local high-voltage inverters getting more users' approval, local brands are gradually expanding their domestic market share with good cost-performance advantages.

Foreign brands are mostly integrated automation suppliers and have brand association effects of various automation products. This correlation effect is also reflected in the sharing of other resources such as channels. Therefore, this “brand promotion” has a great deal to the brand's product sales. Good promotion role. Local brands are relatively single in the structure of automation products, and more are marketing strategies of “product promotion”. Therefore, they have certain disadvantages. However, with the gradual maturity of local brands in the market, “product promotion” The marketing strategy is also changing to "brand promotion".

In addition, foreign brands also implement active market strategies. ABB's ACS2000 series may be to respond to the domestic market of fans, pumps, compressors, etc. For the local brand ZAOCHE168.com, in the field of electric drives, the square torque or the permanent torque Power load has always been its entry point into the market, and it is also the low-end market in the field of transmission.

Technology has not become a barrier to enter this industry, and stability and product performance have gradually become the main technical problems faced by various manufacturers. Foreign brands are relatively mature due to mature product technology, industry application experience is also relatively abundant, so in the failure rate, components Users are relatively satisfied with quality and super power products. However, with the continuous development of local brands, this gap is gradually narrowing.

Undoubtedly, price advantage is a huge advantage of local brands. This advantage will not change in the short term. This feature also caters to the financial crisis, users demand cost-effective, pay attention to reduce the need for project costs.