Dongfeng Liuzhou "fission" marketing challenge 55,000

On July 11th, Dongfeng Liuzhou Automobile Co., Ltd. (Commercial Vehicles Mid-Year) (Suzhou Branch) was opened with the theme of “channel sinking and sales volume of basic terminal marketing”. Nearly 300 dealers attended the conference.

In the first half of the year, under the multiple influences of the “9.11 new regulations”, “One Belt and One Road” and “coordinated development of the Beijing-Tianjin-Hebei integration,” coupled with the supply-side reform of the “new normal” economy focusing on quality improvement and structural optimization, China's commercial vehicle market ushered in the "big new year": new products get together, sales reached a record high in six years, sales of various strains of the industry increased significantly, especially tractor sales nearly doubled, construction vehicles also achieved recovery after two years of silence. With the favorable overall market and red line conditions, Dongfeng Liuzhou Automobile has achieved sales of 26,384 vehicles in the past six months, creating a record high since 2010.

On July 11, Dongfeng Liuzhou Automobile and distributors from all over the country gathered together to review the achievements made in the first half of the year and look forward to the development goals and plans for the second half of the year. The year-on-year increase of 53% in the first six months of this year is not only an affirmation of the hard work and market cultivation in the first half of the year, but also allows the partners to see the vast development prospects of Dongfeng Liuzhou Auto. In the first half of the year, Dongfeng Liuzhou Automobile has achieved a significant increase in overall sales volume, sales volume and market share of each line. At the same time, it has achieved major breakthroughs in product layout, brand building, and regional markets. When it comes to market growth, core technologies, brand building, etc., it also created a number of “industry firsts”, refreshed the industry’s development record, and demonstrated strong system strength to the outside world.

Make great strides and deepen the market segment to speed up the north

In 2017, Dongfeng Liuzhou Automobile continued to deepen the "boutique strategy" and continued the "value marketing" over the years to outperform the industry, not only achieving a substantial increase in the overall market share, but also further consolidating the southern advantageous market, accelerating the breakthrough in the northern market, and establishing " A good truck "high-end brand image has won an excellent reputation among consumers nationwide. With the image of a future star in the industry, it has been moving from the "industry innovator" to the "leader" at full speed.

Behind the country's market is the spurt of advancement, Dongfeng Liu Auto is leading the product, service and experience as a breakthrough, to bring high-end value experience for consumers across the country. In March of this year, Dongfeng Liuzhou Automobile Co., Ltd. launched promotion activities across the country, which not only improved the distribution of channels, but also made the brand image of “a good truck” spread across the major rivers. In April of this year, Dongfeng Liuzhou Automobile took the lead in the Shanghai Everbright Convention & Exhibition Center.” The concept of sharing trucks allows truck drivers to experience the performance and quality of the Long-Rong vehicle for free; in May, the “Good Truck” took the Longpan Express (Express) industry competition to set sail again and challenged the record of “Hundred-Kilometer 23L” created by H7. In June, Dongfeng Liuqi again dared to be the first person to propose the concept of “brand day” for the first time to create a carnival festival for dragon car users... Outstanding products have won more and more trust from consumers, and outstanding The consumer's reputation has in turn promoted the Chonglong car to be recognized and favored by a wider range of consumers.

"Fission" marketing, focusing on value marketing challenges 55,000

The result is brilliant and the result is the past! General Manager Li Keping of Dongfeng Liuzhou Commercial Vehicle Sales Co., Ltd. stated that in the second half of the year, under the influence of macroeconomic policies and the “9.11” new regulations, the demand for commercial vehicles will remain at a relatively high level, with tractors and trucks. The cargo flow market will maintain a steady growth rate, and the construction vehicles will also continue to benefit from infrastructure projects. With the favorable overall market conditions, market competition will also become more fierce. This will require Liu Autonomous and all dealers to insist on intensively segmenting markets, focusing on key areas, optimizing network layout, deepening value marketing, and continuously enhancing brand competition. strength.

In the second half of the year, Dongfeng Liuzhou Automobile will adopt a strategy of “channel sinking, basic marketing, and terminal sales promotion” to sprint new sales records: On the one hand, speed up the launch of new products and realize “heavy-quasi-heavy-medium type” with a more complete product camp. The layout of the platform, to achieve differentiated products to achieve a "full blossom" of various market segments; on the one hand, the layout of the key industries of the various lines, to customer demand as the center, to build star benchmark models, with focus on the goods flow industry, especially express delivery, sedan Transport and dangerous transportation market. Secondly, according to the key regional markets, the company fully responds to customer needs and forms a “product-person-channel-promotion-service-financial” area for joint ventures among manufacturers to enhance overall marketing capabilities.

In addition, it adheres to the development strategies of major customers, and forms service model innovations, express analysis of networked vehicles, professional driver training, and optimization of multi-dimensional value marketing in order to ensure multi-dimensional value marketing in key express express, car-carrying, hazardous, and cold-chain key industries. Major customer marketing actions landed, achieving a 1:3:10 fission model. In terms of channels, it will optimize the distribution of outlets, continue to promote the construction of marketing elements, and realize the business model of expanding services from a single vehicle sales to a full value chain. At the same time, in the second half of the year, it will also focus on the listing of new products and use hot spots such as Casay and Auto Show. The incident continued to promote the "1+N" model of integrated marketing services. Of course, no less service! Dongfeng Liuzhou Automobile will continue to adhere to the service attitude of “serving zero distances and caring forever online” to enhance customer satisfaction and consolidate brand soft power.

Prepare for the horse! In 2017, Dongfeng Liuzhou Automobile will continue to be customer-centric, and will do a good job in every car and service to every customer! Will reach 50,000, sprint 55,000, to Liujiang commercial vehicle sales new heights!