E-commerce will become a weapon to occupy the spare parts market

Summary of contents: The giants of the 2012 construction machinery are all looking forward to surging in the market in the coming year. They will be the leaders. In the first year of the year, each of the leaders has seized the market for construction machinery. There are endless sales methods such as financial leasing and mortgage payment, which can be described as killing dizziness. However, after several years of development, the market for loaders and excavator machines is close to saturation, and it is difficult to see the trend of blowouts at the beginning of the year. It is believed that the construction machinery market next year will not be as smooth as people have guessed. The immediate European debt crisis has seriously affected the import and export markets of Europe. When the "black clouds" of European debt drift to the top, it is very likely that the outlook will be even more depressed. Right now, we should focus our market there?

Who's cooking alcohol in 2012?

Hardware accessories refers to machine parts or components made of hardware, as well as some hardware products. It can be used alone or as an aid. For example, hardware tools, hardware components, daily hardware, construction hardware, and security supplies. Most hardware products are not final consumer products. Instead, it is used as an accessory product for industrial manufacturing, a semi-finished product, a tool used in a production process, and the like. Only a small part of daily hardware products (accessories) is a tool consumer goods that people must live.

It has been observed that although the entire machine market has shown a trend of depression. However, the demand for the spare parts market has still not decreased. It is not difficult to imagine that real estate and water conservancy construction are still valued and vigorously built by the government. So how many projects, there is a big market. The machine rumbling and the demand for accessories will be relatively stable. The spare parts market in Beijing has maintained a strong momentum this year. Doing brakes, crawlers, chains, roller bearings, speed reducers and other manufacturers flashing stars, is booming. However, as the weather turns colder, the low prices in East China will inevitably create huge diversionary pressure on the North China market.

Shandong Province is a large province of traditional construction machinery. Its demand for construction machinery products and spare parts is far ahead of other provinces and regions. In the weak environment of the entire construction machinery, although the demand for construction machinery products in Shandong Province ranked first, with the decline in the demand for construction machinery products, spare parts for construction machinery have been developed, and construction machinery spare parts suppliers have also caught Live this opportunity, expand the scale, rectify the market, so as to achieve greater development.

Therefore, the construction machinery market of Longyear will provide a good environment for the development of spare parts. In this winter of high market share, shouldn't we comply with market demand and focus on the aftermarket of construction machinery such as mobile phones and spare parts?

The key components are the top priority The Secretary-General of the China Construction Machinery Association, Secretary-General Su, said that if the company enters the “Twelfth Five-Year Plan” if the company cannot focus on the research and development of key components, it will certainly be subject to human control. The key components of construction machinery are the foundation, support and restriction bottleneck of the development of construction machinery products. After the construction machinery has reached a certain stage, the industry's high-tech research focuses on key components such as engine, hydraulic, transmission and control technologies. To grasp the field of construction machinery, only by solving the production of key components will companies have core competitiveness.

During the "Twelfth Five-Year Plan" period, Chinese enterprises have already deposited sufficient funds and sufficient personnel reserves. Therefore, it is the best time to invest in the key components of construction machinery.

How to occupy the spare parts and spare parts market of the auxiliary factory has become a new profit growth point pursued by various manufacturers due to its ever-expanding market demand and higher profits. However, in China, the spare parts business is still in the early stage of development, and the market is not standardized enough. The funds and energy invested by various manufacturers, especially the agents, are also very limited, leading to chaos in the spare parts market, and the poor status of customers' awareness of genuine accessories.

In fact, the vice factory parts and genuine accessories have their own advantages. In the matching degree, the factory parts must be higher than the vice parts, so using the factory parts will not compromise the overall performance of the machine. However, the sales of major accessories of all agents are sales of accessories and sales of accessories. Therefore, in many places, the circulation of factory parts is low, and many people cannot buy genuine products. Therefore, the establishment of channels to improve the level of logistics has become a top priority. Enterprises in this area must fully consider the advantages of the Internet and telephone sales. As soon as possible to improve their own accessories sales platform.

Secondly, in terms of price, deputy plant parts are the production method of manual workshops, and their production costs will be relatively low. Therefore, if you want to become the market's master accessories, we must first of all in their own physical stores and agents of the joint efforts to unify the market price, regulate the market price. To obtain the price advantage of raw materials, to reduce manufacturing costs to complete the disadvantages of the price. In terms of product quality, the customer must have no worries. Through the attributes and data, customers can realize that your product quality is guaranteed, and working hours and machine compatibility are much higher than those of the vice factory. Only in this way can a good reputation be obtained. Do what one knows and knows oneself, and use your own strength to attack the weak of the enemy, completely defeat the hesitation and bad feelings brought by the deputy factory parts in the customer's mind, and pull most of the intermediate customers to the camp of genuine spare parts.

E-commerce will become the weapon of the spare parts market and return to its first year of performance. Many talents have discovered that in fact, in the competition of “deception”, few companies have become the ultimate beneficiaries. This almost-malicious competition has made many big companies seriously hurt. It is even more difficult for SMEs to taste the sweetness in them. Therefore, under the warning of industry experts, people realized that such competition can only be fratricide. When everyone wakes up, they find that the appetite of the market has basically been fed. This led to the end of the construction machinery "ice closure period."

Compared with the cloudless economic recession, online shopping has become increasingly popular. In the engineering machinery industry, the sales of spare parts is the best way to realize e-commerce sales on the Internet. The use of e-commerce allows relatively small parts to achieve efficient operation of capital flows and product flows. In this regard, SANY has once again taken the lead in the industry. On December 1, 2011, the Marketing Department of Sany’s Accessories Corporation headed the promotion of the company’s online shopping mall. As a new attempt of Sany accessories to open up the market space of construction machinery in the field of e-commerce, SANY Online Shopping Mall marks the 31st edition of the industry’s first e-commerce online store to independently operate accessories, trying to create a third type of accessories sales. channel.

As we all know, if we want to seize the initiative in the future development must seize a critical area, and the spare parts market is very likely to be the future of the military strife. If you want to stand proud, you must get the land first. However, only make spare parts, make your own machine maintenance more convenient, let the machine more value, in order to allow customers to trust your machine. Retaining big customers is more important than anything!