How to make a water in the blue sea of ​​leisure agriculture

In recent years, with the development of social economy and science and technology, the development of agriculture and rural economy has entered a new stage, and the agricultural production mode has gradually abandoned the traditional extensive mode and turned to the modern intensive mode. At the same time, when tourism becomes a kind of life, unlike the previous sightseeing tours, tourists pay more attention to the leisure and spiritual experience of the tourism process, and more and more favor this deep tourism mode based on leisure.

How to make a water in the blue sea of ​​leisure agriculture

However, while the leisure agricultural park is developing rapidly, there are also general problems in the planning and construction of the park. The concrete situation is as follows: The lack of planning technical norms and theoretical guidance in the leisure agricultural park, the current situation of landscape planning is worrying, the planning units and design results are varied and the level is not high. Second, the leisure agriculture park lacks systematic planning and design, and the infrastructure construction of the park is poor. Third, the leisure agriculture park presents the development status of the thousand gardens. The park lacks characteristics and creativity, and the park has homogenous competition. The problem is that the healthy development of the park is threatened.

Science and technology, culture, industry and service are the four troikas for leisure agriculture. It should be said that leisure agriculture lacks the above four key elements and it will be difficult to become a real leisure agriculture.

Science and technology enable human beings to constantly surpass themselves and sustain development. It is precisely because of the continuous advancement of agricultural technology that human beings are free from hunger and food and clothing, so that the social division of labor can be continuously independent and specialized, creating a diverse world of diverse colors. In agriculture, advanced science and technology applications such as biotechnology, digital agriculture, and photovoltaic agriculture have brought new production methods and expanded the vast space for leisure agriculture.

Culture is the beacon light of human beings. In the long process of human development, culture is both the source of forward development and the standard of development. The respect of culture in leisure agriculture is supreme. In the planning, we always adhere to the protection of natural texture and historical context, ensure that cultural ecology and innovative modern agricultural development go hand in hand, and effectively promote regional characteristic culture through agricultural product brands. Increase the added value of products.

Through the mining and guidance of market demand, the industry conducts large-scale and intensive research and development, production and sales, and enhances the added value and brand texture of agricultural products. For traditional agriculture, the linkage to industry and service industry will become the only way. Therefore, based on the multi-industry integration and innovation of agricultural production, the extension of the industrial chain is also an important key link for leisure agriculture.

Service, leisure agriculture transforms traditional agriculture from production-oriented to demand-oriented, and emphasizes the multi-directional communication between agricultural products and consumers. At the same time, symbolizing, branding and ritualizing agricultural products, and enhancing their added value and Product culture attributes, from channel, marketing, value innovation, more focus on providing consumers with a variety of needs, convenient, fast, healthy, stylish service-oriented agricultural products.

More emphasis on leisure agriculture is creative agriculture. Leisure agriculture must be agricultural fashion, agricultural elegance, and agricultural civilization. The combination of creativity and agriculture can increase the added value of agricultural products, increase farmers' income, and increase agricultural income. Agriculture needs creativity, creativity makes agriculture a fashion, and changes the structure of agricultural production. The development of creative agriculture is actually an extension of traditional agriculture. This extension is not limited to the single industry level of agriculture. It needs to integrate multi-level industrial chains and organically integrate the first, second and third industries, thus promoting the optimization and upgrading of agricultural structure. Effective way.

More importantly, creative agriculture can generate huge economic benefits and become a new way for farmers to increase their income. With the continuous improvement of people's living standards, people's consumption needs are also diversified. Traditional agricultural products can no longer meet people's needs. Cultural elements of creative agriculture enhance the added value of creative agriculture industry and satisfy people's spiritual and cultural needs through creativity. , thereby increasing consumer demand and opening up new consumption space. Therefore, the value-added of agricultural products and industries has been realized, and limited agricultural resources have become an infinite source of increasing farmers' incomes, allowing farmers to expand their production and income.

The general improvement of social economy and the increasing number of free time constitute the material foundation of leisure economy. The development of leisure economy has promoted the modes of leisure tourism and in-depth tourism to be more and more popular. Through the use of high technology, the cultivation of innovative elements and the integration of leisure culture, we pay attention to the importance of ecological protection for agricultural parks, improve the construction of various supporting facilities, construct a reasonable spatial organization model, and build a systematic industrial chain of the park to promote the park. Sustainable development to meet the diverse needs of different groups of people.

(Original title: How to play leisure agriculture)