Sales fell and fell again, FAW Xiali faced closure? The past "national car" never returned!

Xiali, as the memory of every citizen, is now saying that it is "half-death". As early as December 18, 2015, the first car of the Xiali series was the first car of the Xiali series. The body will be sprayed with gold. Although these are ordinary messages. However, this car means that it will be the last Xiali, which means that the Xiali Platform will formally close the production line.

1. "Seeking medical advice" has no effect?

FAW Xiali has long been regarded as a stumbling block in the overall listing of FAW. From November 7th, FAW Xiali issued an announcement saying that FAW shares intend to transfer 24.73% of the shares held by FAW Xiali. However, up until November 20, FAW had not found a suitable transferee. On the same day, Yan Guangchen resigned from the post of deputy general manager of Tianjin FAW Xiali Automobile Co., Ltd. and did not hold any other positions in the company.

In the search for "Conqueror" failed, sales report card in November undoubtedly gave the FAW Xiali a heavy cut.

On December 12, FAW Xiali Automobile Co., Ltd. released the "Announcement on Voluntary Disclosure of Production and Sales Volume in November 2017", which shows that the company sold 2,086 cars in November, a decrease of nearly 47% compared with 3907 vehicles in the same period last year; In the first 11 months, FAW Xiali sold a total of 23,200 units, a decrease of approximately 30% from the same period last year.

It is worth noting that since June of this year, the Xiali Series has been shut down, and sales have remained at around 200 units in the past three months. The Wei series had single-digit production in January and July of this year. In July, the output was even zero.

At present, the best sales volume is the Junpai series. The average sales volume in the past three months is still around 2,000, but it is still less than the monthly sales volume of some hot-selling models.

2. The loss is serious, no day?

In November, sales of the Xiali, Weizhi, and Chunpai series were 290, 75 and 1,721, respectively, and sales were 1,549, 524, and 1,834 in the same period last year. In addition to the sense of presence of the Chunpai series, the other two brands are on the verge of life and death.

Wei Zhi, in particular, has not had any market awareness since Tianjin FAW’s car brand, which lasted 30 months and invested RMB 300 million, was independently researched and developed. R&D expenditures have almost completely gone.

In fact, starting in June of this year, the Xiali series has been shut down, and sales in the past three months have remained at around 200 vehicles. The sales of the Weizhi series once had single digits in January and July.

The data displayed by FAW Xiali Financial Report is exactly in line with its sales performance. In the third quarter, FAW Xiali’s revenue was approximately 374 million yuan, a year-on-year decline of 20.26%.

The net profit attributable to shareholders of listed companies was approximately 437 million yuan, an increase of 42.86% over the same period of last year. The net profit attributable to shareholders of listed companies for the first three quarters was a loss of 1.123 billion yuan, an increase of 36.14% over the same period last year.

3. Don't try to eat old books!

As the oldest small car manufacturing base in China, Tianjin FAW Xiali once achieved a 40% share in the car market and has also won its own brand annual sales champion for 22 consecutive years. Once someone bought Xia Li, he could raise his heart for several years. Nowadays, talking about Xiali cars always feels like a joke.

Xiali is famous for making small cars. Daihatsu introduced Japanese technology earlier. Daihatsu’s main business is also a small car. After many rounds of negotiation with FAW, FAW eventually became the boss of Xiali, which is the industry’s famous “Tianyi Merge”. Afterwards, FAW went to Toyota, Volkswagen, Mazda and Audi to go. Originally he wanted to support the eldest son of the nationals, but he was too busy arguing.

Even within FAW's own brand, FAW has given more opportunities to FAW Cars with “the eldest son”, and Xiali’s investment in profits has been minimal.

As the society develops further, people's living standards have improved, and the purchase of cars tends to be large in space, and they prefer to sit high and have a good view of the SUV. Xiali, who is good at A0 cars, has not been able to keep up with the pace. Xiali’s R&D strength is weak, her creativity is not enough, and she doesn’t have much right to speak in the group. When the product line grows slowly with the times, the product power is insufficient. With the joint venture in power and squeezing profits from its own brands, Xiali lost almost its own advantage and it was difficult to establish a foothold.

4. Yesterday's scenery is a memory!

On September 30, 1986, the first Xiali production line was introduced with the “CKD” method and created a miracle “in the year of signing, introduction of the year, production in the year, and benefit in the year”. It is one of the earliest models to enter the family in China.

Today, Xiali has become an industry leader with an annual output of 150,000 complete vehicles, 200,000 engines, and a social possession of up to 700,000, and has maintained the top sales of economical cars for 18 years.

In 2002, the Xiali sedan was exported to the United States and was the first Chinese exporter to export cars. In 2004, Xiali became the first national car brand to produce more than one million yuan.

Xiali can be said to be one of the most famous "Old Third" cars in China's auto market in the early years. Its maintenance is recognized as convenient. There are as many as 700,000 vehicles in China, and parts prices are relatively low. Most of them are The repair shop has mastered its maintenance technology.

Even in any remote area, you don't have to worry about vehicle maintenance. In addition, Xiali was the most popular taxi in the country all the time. Even when many people were children, the memory was red Shali in addition to the existence of “Yellow Faceted”.

Of course, many cities in the 4th and 5th tiers still use Xiali as an urban taxi, but it is also becoming less and less. With the development of the modern automobile industry, ordinary Xiali cars have gradually failed to meet the requirements of the public for taxis. Coupled with the fact that the improvement of the Xiali Auto over the years is not obvious, although it has a brilliant, but the loss this year is also an indisputable fact. Now, Xiali has also become a piece of our memory with the “Yellow Faceted”.

In the process of the Great Leap Forward of China’s auto industry, Tianjin FAW Xiali, the only company in China that specializes in the production of small cars, is becoming old-fashioned—the old models and old-fashioned marketing do not care about the old northern markets. Aggressive.

If you don’t change, you’re in danger. Under this trend, you don’t move forward with others. If you don’t think about it, you can only be a stepping stone to others.