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The mobile phone restriction policy is about to come out, digital camera consumption is about to reach its peak, the digital TV market in China is silent, and PC accessories are no longer popular. The investment potential of these four major areas seems to no longer attract large numbers of distributors as it has done in the past. With the rapid spread of automotive electronics, mechanical components are gradually being replaced by semiconductor solutions. More dealers in the component market have begun to place their hopes on automotive electronics. The spot market automotive electronics investment has leapt to the top of investment.
The only hope for dealers to increase investment is that the average proportion of auto semiconductors in the entire vehicle will continue to show an upward trend. The figures show that the average electronic device in each car only occupied 22% of the cost two years ago, but by 2010, this proportion will increase to 35%, of which 22% is hardware and 13% is software; at the same time, automotive electronics The amount of money will also increase from an average of 200 euros per car in 2002 to 300 euros in 2010.
As a major hot spot for the transformation of traditional industries in electronic information technology, the development and application of automotive electronic products will lead to a significant increase in the automotive semiconductor market. Automobile electronics will play a role in power systems, safety management systems, comfort management systems, and infotainment systems. More and more important roles.
It is reported that in addition to the increase in consumer demand for the original components of passive components and sensors, the proportion of occupied electronic devices and the involvement of other electronic components will also continue to increase, including engine controllers, electronic dashboards containing multiple instruments, and remote central locking control. Systems, electronic anti-lock braking systems and airbags, etc., will be on the agenda. As the future trend is to realize the networking of all automotive devices and realize the internal interconnection of the same bus of the entire vehicle, this will greatly improve the information application function of electronic components.
For investment in automotive electronics, investment is no longer a matter of risk. As the world’s fourth largest automobile producer, China’s residents’ automobiles have entered an era of significant increase in possession. This status quo only means the existence of potential markets. According to iSuppli, a market research company, China's semiconductor-related semiconductor consumption is expected to increase at a rate of 28% per year. The automotive chip market will grow from 416 million U.S. dollars in 2002 to 1.45 billion U.S. dollars by 2007. China's auto chip market is expected to account for 10% of global chip consumption.
The market is real and the potential is huge. Dealers said that the real problem facing them is not that there is no risk, but that the domestic automotive electronics technology is limited. At present, China’s auto electronics market share is largely occupied by Delphi, Denso, and Bosch. Although China’s automobile industry policy has always required joint ventures to achieve a certain proportion of parts procurement, in most cases, the entire vehicle company will consider local products only under the precondition of guaranteeing outsourcing of core parts and components. Parts procurement. Vehicle companies "disdain" domestic quality, and as distributors can only focus their investment on the products of international giants. However, with their strength and unstable demand, it is difficult to establish good cooperative relations with international manufacturers. "We can only stay in the cracks and do little business."
Interspersed survival is a bit awkward, but the potential for development allows dealers to see more hope. It is reported that some foreign automotive electronics manufacturers have established international purchasing agencies in China. Once the spot market dealers form a scale operation, they can establish long-term cooperative relationships with these large-scale procurement targets. For component market distributors to invest heavily in the automotive electronics market, industry sources pointed out that there are indeed many opportunities for automotive electronics. To find new profit growth points, many companies or companies are ready to enter the automotive electronics field. However, as emerging markets, there are certain risks hidden behind the opportunities. When companies make decisions, they must maintain a normal state of mind. Before entering, they must be fully prepared to understand the characteristics of China’s automotive electronics market and not blindly follow suit.