Interview with Dalian Dachang Hezhong General Manager Zhang Yujuan

At the 18th Dalian International Automobile Industry Exhibition, the imported Volkswagen brand was dressed in an ultra-luxury lineup and debuted at the auto show. In-house luxury highlights the brand image, and the outreach will be rewarded with a car test drive!

Taking this opportunity, the e-car network editors came to the Dachang Hezhong booth and chatted with the general manager, Ms. Zhang Xiaojuan, about the auto show. Talking about the auto show, Zhang always showed great confidence. Zhang is always from Shenyang. Just a few months after he arrived in Dalian, Xiao said that she is still in the process of understanding the Dalian market.

Easy car network: At the 2013 Dalian Auto Show, how did the sales of Dachang Hezhong shop complete its auto show sales mission?

Mr. Zhang: First of all, I would like to thank Ben Thanh consumers for their support for the import of Volkswagen brand, but also to thank the colleagues of Dachang Hezhong Sales Team. It is because of the concerted efforts of all that the import public can gain 217 orders. Compared with last year's performance, it can be said that we have successfully completed the auto sales sales task.

Easy Carnet: It was observed that many consumers at the booth were very interested in the 189,800 yuan Golf Travel Edition car. Can you explain the situation of this car?

Zhang Zong: At the 2013 Dalian Auto Show, we specially introduced a group of underwriting vehicles from manufacturers, and returned the love of Bincheng consumers with the national lowest price of 188,800 yuan. In addition, with the development of the times, it feels that everybody is more rational in buying cars, and a multifunctional vehicle with a large space, such as the Golf Travel Edition, is favored by customers. Finally, we must mention the price of 188,800 yuan. It can be said that this price has no profit for dealers, but for consumers, its cost performance is quite competitive. After all, pure imported cars with a price of less than RMB 210,000 have almost no quality car that can surpass the travel version of golf.

Easy car network: For a long time, the import public has its own unique brand influence in the luxury car market. Excellent product performance and practical customer care are all unforgettable for consumers. The Dachang Hezhong shop is in the sales and service links. What unique ways to better allow consumers to experience this, please ask Zhang to speak for everyone.

Zhang Zong: The market share of Dalian's imported VW is constantly improving. How to serve these growing car owners is a long-term task for us. Dachang Hezhong will always improve after-sales service and increase customer satisfaction as a long-term development. strategy. In addition, we are advancing a series of effective actions in service. We adhere to the principle of “consistent” in terms of technology, price, and standardization, and strictly implement the standards of the manufacturers. In customer care and brand marketing, we strive to differentiate and bring more value-added services to our customers. .

In terms of software, we are continuously expanding the after-sales team and at the same time attaching importance to improving the technical level of employees. Every year, we arrange staff of service department to learn from the mass manufacturers. We are committed to providing professional services to our customers with the most professional employees. Dachang Hezhong has also won many awards in the technical competition of the mass system, and its technical strength has become an industry leader.

In terms of customer care, we also provide chauffeur service for customers in need, provide lunch for customers who have noon maintenance, and if customers want to run long distances, we can provide them with free inspections to ensure that the vehicles maintain good performance at all times. During the maintenance period, we provide mobility scooters to customers in need. As long as we can think of them, we can give them convenience. We will do our best to meet the reasonable needs of our customers and provide more personalized services.

Easy car network: After the end of the auto show, what activities will be done in the second half to promote the import of popular brands and Dachang Hezhong shop?

Mr. Zhang: On the one hand, we will introduce some underwriting models from manufacturers, and continue to give back the love of Bincheng consumers with a high cost performance. In addition, on the promotion of the brand, the import public has many classic models, and we will pass some market activities. Deepen the understanding of the majority of users of the entire model of imported Volkswagen. In addition, we will also do some old members to maintain activities, so that they feel that they not only choose a car, but also chose to import a life of the public.

Yi Net: I would like to thank Zhang for accepting the visit of EasyNet. I also hope that under your leadership, Dachang Hezhong will record a new high sales volume in the second half of the year.

Zhang: Thank you, thank you for your support.