Pareto Instruments: Customer First Simplifies Complex Operation

September 15th - September 17th, 2010 Shanghai Analytical Biochemical Exhibition Shanghai was held in Shanghai New International Expo Center. 468 leading companies from 22 countries and regions gathered at analytica China 2010 to bring the latest scientific instruments, cutting-edge analysis and testing technologies to the audience and provide comprehensive laboratory solutions. On the first day of the exhibition, thousands of professional visitors purchased, communicated and learned here.

China Chemical Instrument Network as the special support media of the exhibition, this exhibition has carried out all-round coverage. At the exhibition site, China Chemical Instrument Network conducted a video of Mr. Chen Qi, Marketing Director of Asia Pacific Equipment Co., Ltd. In the interview, he asked him to share with you the development history and market status of the special equipment, so that everyone can learn more about Shanghai Special Instrument Co., Ltd.
Chem17: Good afternoon, everybody! We are now in front of the special equipment booth, please two briefly introduce yourself?

Chen Qi: Hello everybody! I'm Chen Qi Gcoff, the manager responsible for the Chinese and Asian markets: Hello everyone! I'm Gcoff, the manager of U.S. and European markets

Chem17: As a well-known brand of domestic equipment manufacturing companies, Stat17 has a certain influence in the industry. Would you please briefly introduce us to the status of the company?

Chen Qi: As a technology company that specializes in designing and manufacturing electrochemical instruments, Banqi is one of China's export manufacturers. Since the company was founded, the company has always focused on product development and innovation, and we have invested a lot of research and development funds. And human resources to enhance the quality and appearance of products so that our products are more competitive, our R&D team will always follow the development of science and technology, use the latest technology to create more superior products through these studies and At present, all the products of our company have good performance in terms of accuracy and stability. At the same time, the highly integrated design style and the study of customer applications before design make the various products of Analog Devices not only use Convenient and easy to maintain. We have integrated many years of manufacturing experience. Now we have formed the two fields of electrochemistry and physical optics. These products include PH, dissolved oxygen, redox potential, ORP, ion meter, salinity meter, polarimeter, mixer, etc. These products based on microprocessors not only have good performance, but also have consistent and user-friendly operating functions. If you learn the operation of a single instrument, you can use all of them. In order to make global customers use our products conveniently, our company is equipped with many application engineers and can answer your questions at any time. You can contact a customer service center in China or the United States at any time in any country in the world. Based on our understanding of the global market and our marketing policies, we are becoming an increasingly outstanding OEM supplier and partner. Through several years of openness and accumulation, we have established trade relations and cooperation with 23 countries around the world. The introduction of the company is roughly like this, thank you!

Chem17: You just said that the cooperation established by Sautet and the 23 countries around the world. What is the reason for this particular focus on international markets?

Chen Qi: First of all, we consider that internationalization is something that Chinese companies want to do or are doing. The problem is who will do better and who will be able to lead the market. At present, we think that the instrument market or other markets are not In a closed market, we can't guarantee that our products will not be affected by products from other countries. Then why can we not take the initiative to participate in competition and passively join the competition? Not to mention the fact that China is well-known for its good industrial supporting services, rich engineers and human resources. This is an advantage that other countries do not have. Therefore, as long as we integrate these resources, we must be competitive, and at the same time serve international companies, and we can also effectively guarantee the advanced nature of corporate management and product performance.

Second, the management of quality is of absolute importance overseas, whether it is due to legal regulations or market competition. Therefore, the scientific test methods and instruments will help them achieve this goal with the lowest losses and maximize their profits. Therefore, the penetration rate of instruments in overseas markets is much higher than that of China. In recognition, we believe that the international market is more effective and needs more.

Gcoff: As a special product is suitable for many markets, whether it is Europe, America, South America, many countries, we just want to enter these markets.

Chem17: Thank you very much for the two very detailed introductions. Actually, Pentair has set up a company in the United States. What kind of consideration did you consider when setting up a company in the U.S.? It was because the U.S. had more customers and still wanted to open up more U.S. markets. ?

Chen Qi: First of all, we think that the US market is a very important market. The reason is that according to our understanding, the use of American instruments is almost the sum of all of Europe. Moreover, in terms of the advanced nature of the instrument, the United States has a certain degree of representation. In other words, the United States is the leader of this industry's advanced nature. It is because he has such utility, and the United States is the largest instrument market, so it also has a great role in radiation. This is one of the reasons why we must pay attention to the U.S. market.

Second, China's products do not have major quality problems in the current world of marketing, and there is no price problem. Services are more hesitant for foreign customers. When we sell products in China, we often ignore the demand for services from overseas customers. Therefore, we must provide better services to our customers. In this case, we must establish a service center in the United States, the main destination country.

Furthermore, localization is known to be very important to an overseas company because when you enter an emerging market, you are completely unaware of what the market needs. So at this time, you have such a company in the local area to understand some local conditions and some needs, which is good for the long-term development of the company.

Gcoff: In fact, it is not easy to enter the U.S. market. It is not simple to start selling business. Later, business was getting bigger and bigger, and it was really great that the United States had done the basics to help us.

Chem17: The special equipment has been unanimously approved and praised by overseas customers. Will the company have further overseas market expansion plans?

Chen Qi: Yes, we have further overseas market expansion plans. We asked Gcoff to answer this question.

Gcoff: If our products and services are good, it will stimulate more customers to buy our products.

Chem17: We know that nowadays special instruments are mature both in company management and product design. As a well-known company in the industry, what are the outstanding products that we have brought to this exhibition?

Chen Qi: Yes, I will introduce our products for everyone. Everyone can see that our instruments have different colors. This is because we have a concept of crs when designing products. The so-called CRS is the concept of color, image, and advertising. As you can see, all the companies defined in red are PH series and all are defined in blue. The companies in this family are conductivity series, all of which are defined in green in the company are dissolved oxygen series. These logos can be very helpful to customers and help our sellers to identify what our products are, which is very easy to deepen the customer's impression of the product.

Our hand-held instruments are characterized by their excellent water resistance and, second, they are completely self-calibrated. This can help customers use the easiest way to achieve the functions you want or to test your data. Third, we have designed some special functions in these instruments. For example, in order to save power, we designed an automatic shutdown function. In order to automatically identify whether your calibration is correct or wrong, these instruments include an automatic calibration fluid identification function. . The main design concept of our products is how the product is designed to be usable.

Chem17: We know that the service life of the instrument is not only related to the quality of the product, but also related to the maintenance of the instrument and the maintenance of the instrument. The product of the special instrument is not only easy to operate but also easy to maintain. Will it increase in the development process? The difficulty?

Chen Qi: Yes, I think if you want to make a product that is easier to operate, it will definitely increase the difficulty of research and development, but we think that this difficulty is left to our company better than the customers left to us, because when a customer thinks that you design When you come out of the product he can't operate, you will feel even more headaches, so we will use our best technology to improve the intrinsic value of the product. The so-called simplicity is a complicated project that not only includes our users. Understanding, while including some of the elements of our engineering control, through these things, we can really accept the market, which is why we invest great energy to engage in research and development the most fundamental reason.

Chem17: The customer's support and trust is closely related to the development of the company. What do you have to say to customers about using this platform of our website?

Chen Qi: First of all, I would like to thank all companies, schools, and our customers for their trust and support for the products. At the same time, we also thank our partners for their efforts in selling the company’s products and brand recommendations. The support of our company has made us flourish. In the coming days, we will continue to work hard to provide you with the best products and services. We will strive to be people-oriented and keep up with the times. Thank you!

Chem17: Thanks to the two interviews with China Chemical Instrument Network. We believe that as a special consideration for customers, the future performance will be better. Thank you!