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First: APP parking needs to be downloaded from the experience. If there is a large-scale parking lot in the wood, this yard uses this APP, and that yard uses that APP. This way, the customer will be annoyed and the retention rate of the APP is extremely low.
Second: The design concept of APP parking is the headquarters operation. All fans are headquartered, and there is no connection between the parking lot and the agents. The design concept of this closed design makes no one willing to play with him: The yard will not encourage online transactions, agents will not develop the yard.
A product, if it does not increase efficiency and does not reduce costs, is a fake product. The nature of Internet parking is data sharing, operation sharing, and no one in the world is going to accompany you. So last year, the 100 APP parking companies became less of a climate, and the future will be even less.
Then we choose WeChat parking, what is the classification operation?
We divided the WeChat parking system into three parts: one is the local end of the parking lot, including hardware and software; the other is the central operating system, including the data storage, analysis and interaction of the parking lot and the owner; and the third is the WeChat public number, the owner of the WeChat public number. Realize the interaction with the owner;
The so-called graded operation, the first floor, will leave the local end of the yard to the parking lot, and open up a cloud parking lot system in the central operating system (that is, the cloud). This facilitates multi-vehicle management in the parking lot, visual report analysis, and big data analysis to focus on it. Operating in the parking lot to improve the utilization of parking spaces. On the second floor, we leave the public number to a third party and open up a back-office operating system for the parking lot service system, on-line toll collection, and WeChat public account in the central operating system. This system is convenient for third-party locals. Car park services, such as online payment service, public number operation service, and local equipment operation and maintenance service, can be used to help improve the management of offline parking lots and enhance cooperation in different industries. On the third floor, we integrate product design, supply chain integration and online services. The total operation is left to the headquarters, and the headquarters is responsible for the overall operation and maintenance of the platform. In the three-tiered classification, the parking lot is more focused on parking yard operations, while the third-party is more focused on the off-line services, and the headquarters is more focused on platform design and online operations, precise division of labor, and the operation of the Dayunyunchang. Together they make a fortune and wealth here. .
Many agents do not know the significance of cloud operations services and the value of the hands under the classification operation. Here is the significance of the cloud operation services:
First, the significance of the cloud depot. The traditional parking lot is an island, which is a parking lot that faces charges and management. The cloud parking yard is on the Internet, and the cloud parking yard is a parking lot for the owner of the vehicle. One thing has the greatest value, the largest value from the customer, and the smallest value from the customer. The cloud yard directly connects the owner and the parking lot. His use is convenient for the owner's enquiries, appointments, navigation, and payment. The cloud depot gets the information sharing value, gets the data service value, and gets the traffic operation value. The cloud yard is equivalent to the air reconstruction. A parking lot. Cloud yards coordinated space resources through air coordination, so that the original parking space utilization has been improved, which received no less than 30% of the excess income. This cloud parking lot has great significance for solving the idle rate of about 70% of domestic parking spaces, and it also provides good market prospects for various agents.
Second, the value of grading operations. Three services, local parking lot service, online payment commission and WeChat public number operation. The first service, equipment sales and operation and maintenance, the development and access of local parking lots, of course, need to be handled by local agents; the second service, online payment of commissions, online payment requires financial expenses, and the enlargement of this part of the cost includes The platform and the third-party public account are the support costs for online payment; the third, the public number operation, the public number for micro parking as the public number just need high frequency, is born powder and powder eating tools, a core business district of the city. The access to the parking lot can be used by fans of the entire city, and at the same time, the public parking space is the core, and various cross-temporal local industry cooperation under the name of parking coupons makes the operation of the public number have great operational value. For example, the operation of a hundred thousand powdered public account will not result in a lower income than the depot itself, and the direct selling value will not be lower than the value sold in the yard.
The essence of WeChat parking classification operation is hardware + software + cloud service level operation. This is in line with the current market structure: The first, hardware includes barriers, cameras, LED screens, software is a local booth management software, this software and hardware is a sales issue. Based on the fact that Bacheng Market in the traditional security market is divided by small and medium-sized agents, the sales of hardware and software need to rely on these agents to bring them to the parking lot; the second, the decline in hardware and Level is an urgent requirement of the current agent. In fact, the WeChat public number operation at the cloud service level and offline local operation and maintenance need a strong offline capability to complete. Decentralizing this part meets the needs of the agents and is more in line with the nature of this part of the product. The third, large number of small and medium-sized agents constitutes a considerable long tail, this part of the long tail itself has no product design and online operation capabilities, headquarters design and development and online operations have become the core of the entire parking operations, as a At the beginning, the platform can open branches and leaves, quickly complete the transformation from traditional parking to modern parking.
Parking Lesson 8: WeChat Parking Graded Operations Products and Services
First of all, why is it not APP parking but WeChat parking?