Shanghai's light truck market has never been short of soldiers. From the earliest cars entering the Shanghai light truck market to the Jianghuai, Dongfeng, Liberation... Ebb Tide, the products that can finally stand the test of time and quench can stand on the market. As a younger junior, how did Cummings Omar come from behind on the beach? For this reason, the China Truck Network reporter interviewed Shen Zhongyan, general manager of Shanghai Hong An Automobile Sales Service Co., Ltd., an authorized dealer of Omar. Logistics start to choose to operate high-end Cummins light trucks As a benchmark for the domestic market, Shanghai's choice and acceptance of a brand is not entirely without reason. Prices, quality, performance, and choices that affect users are also not a single factor. In addition to brand selection issues, promotion is also very important. The low level of user satisfaction is the main reason why many light truck brands still fail to operate for many years. Shen Hong of Shanghai Hongan has its own understanding and understanding of the light truck market. Shen Zhongyan has been doing logistics before, and also involved in vehicle affiliation, investment finance and other businesses. In 2001, he began to contact truck sales. In 2009, he began to officially operate truck sales. In 2012, he represented the Cummins Omar brand. The users of the Shanghai market have their own regional consumption habits. With the development and progress of the times, people are increasingly inclined to choose high-end light truck products. Shen Minyan’s Cummins Omarco is the rising star of mid- to high-end light trucks. Selecting the agent Cummins Omarco brand, Shen Zhongyan for various considerations, and conducted market research. On the one hand, it focuses on the Cummins ISF engine brand; on the other hand, it recognizes Fudan Omar's mid-to-high end positioning. “We expect the market in the future will certainly be the world of high-end light trucks, and the implementation of policies and high-tech industries in Shanghai will be more advanced. They are suitable for high-end products and have a higher level of customers.†said Shen Zhongyan. "The end-user experience is very important and good reputation is the basis for brand promotion." Shen Zhongyan then said, "A lot of light-card brands have lost their reputation, so the quality of the products is very important. I chose to be the Cummins Omarco brand. The main reason is that end-users have a good response to Cummins ISF engines and have a high level of satisfaction." Segment market expands multi-channel sales "The Cummins ISF engine is quiet and reliable, and customers prefer it." Shen Zhongyan described Cummins's use of Omar. Hongan Company was established in May 2012 and sold 360 units from May to December. In 2012, Omar sold 550 units in Shanghai. In 2013, sales in Shanghai are expected to reach 1300 units. Shen Zhongyan achieved a good start of business in the early years of his business by guiding conversion of more than 2,000 users who had previously affiliated with these fixed customer sources. "Compared with the aging of older technologies, the lack of new models, and inconvenient maintenance, the new Cummins Omega product is more attractive to users and has higher recognition," said Shen Zhongyan. For future product promotion in the market, Shen Zhongyan said: “We will be targeted, subdivided by industry, and expand multi-channel sales. Small scope facilitates communication and liaison and helps product introduction.†On the market, Cummings Omar is enjoying good opportunities. Shen Zong, for example, said: “The demand for refrigerated trucks will be higher and higher in the next 10 to 20 years. Cold chain transportation is a major trend. The demand for car use in the refrigerated market will also be high, especially for Shanghai. Many customers report that Cummins ISF is very suitable for cold chain transportation ." Speaking of product promotion in market segments, Shen told the China Truck Network reporter: “At the moment, we have held a Cummins O'Marco promotion meeting on moving companies, refrigerated transportation, and other customer groups. Business and other markets are laid out one by one, and we have great confidence in the product introduction in these subdivided areas because of the wide adaptability of the high-quality Cummins ISF engine to the market, and the stable performance characteristics of the Cummins ISF satisfy the cold chain transportation requirements with high reliability. Satisfy the moving company's timeliness requirements, and its high efficiency and fuel-saving features are in line with the transportation needs of the express delivery industry and e-commerce companies." At present, the State IV emission regulations in Shanghai have been formally implemented and the policies are rigorous. With the gradual enrichment and improvement of the Cummins Omega product line and continuous improvement of after-sales services, Ouma products will have a major breakthrough in the next two to three years. In the battle for the engine market, the Cummins ISF is advancing into a strong seed player in the light truck market due to its superiority. “Because of the reliable quality and excellent performance of our products, our future prospects are very good. When we choose the Cummins Omarco brand, we also want to take it as a business. Different from doing business and doing business, business may consider more short-term. Profit, and doing business is more focused on the long-term development of a brand. Cummins Omar is such a brand worthy of the business operation." Shen Zhongyan said. Hubei ruiyate Automobile Co.,Ltd , https://www.ruiyateworkingtruck.com
Shen Zhongyan, General Manager of Shanghai Hong An Automobile Sales & Service Co., Ltd. 
Cummins Omar Light Card