Shuai Ke made a 10% share of Zhengzhou Nissan plotting microcars


"Now that there are 4 million micro-vehicles in the market, our goal is to occupy 10% of the market." Zhengzhou Nissan official said in an interview with reporters.

After SAIC-GM-Wuling released the Wuling Hongguang S and stormed the market for micro-surface upgrades, Zhengzhou Nissan recently went deep into the hinterland of the mini-vehicle market in Shandong. It also began to “target” the demand for passenger cars to upgrade mini-vehicles.

According to report, in July this year, Zhengzhou Nissan Shuaike brand sales volume was 2326 units, an increase of 53.7% year-on-year; from January to July this year, the sales volume of SJS totaled 17,200 units, a year-on-year increase of 9.8%. The above-mentioned person in charge told reporters that as the micro-customer market enters the era of consumption upgrade, SJ is aiming at this market opportunity, leading the CDV concept and expanding market share.

It is reported that in the layout of the sales of handsome passengers, the central and eastern regions and the coastal areas rank among the top sales, while the southwest and north China regions rank slightly behind. According to the analysis, this is consistent with the upgrade structure of consumption in China's auto market, with the eastern and coastal regions taking the lead in the stage of secondary car purchases and consumption upgrades.

“At present, we cultivate brand influence for the Southwest and North China markets. In 2 to 3 years, these regions will enter a period of consumption upgrade. Zhengzhou Nissan will harvest sales here.” The relevant person in charge mentioned to reporters.

In fact, Zhengzhou Nissan has been laying out this segment of the market since 2010. Especially after the cancellation of the automobile-to-country policy, the mini-vehicle market has been hit by a relatively large market, while the Zhengzhou-Nissan CDV model has bucked the trend and remains in the mini-vehicle market. Faster growth.

In the future, Zhengzhou Nissan will focus more on the layout of the CDV industry under the "Double Brand" strategy. With the NV200 pulling up the brand, Shuaiker has undertaken the important task of increasing sales volume. Under the market environment where the mini-vehicle market is declining, the market size of CDV is expected to reach 600,000 units.



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