Talking briefly about the past and future of the RV

In the developed countries of Europe and America, the wagons on the highways on the weekends are always flowing, which has become a symbolic scene of modern leisure life. In Europe, a caravan is called caravan, which means caravan. At the end of the First World War, Americans added tents, beds, and kitchen equipment to their family cars. In 1920, some people added wood-based squatters to the T-chassis. By 1930, the RV had used the structural design of the aircraft and installed comfortable beds, a convenient kitchen, and a power supply system in the car. After the Second World War, the United States developed a highway system that made the RV industry develop rapidly. By 1950, everything from small DIY-style to luxury 30-foot trailers had matured. Between 1950 and 1960, many current RV manufacturers started their own businesses. With the use of aerodynamics in RV technology, the new luxury RVs are powered by turbo diesel plus luxury home furnishings. This is how the RV gradually evolved from its modified model to its own unique system.

RV Tourism Landing in China In the United States, there are more than 460 specialized RV rental companies, RV dealers, and camping sites throughout the United States that provide leasing services. The rental price is based on the type of vehicle and the days of rental. In Europe, its largest RV club Th**avan Club has 800,000 RV members and 200 camps. Provide tourism services, consulting, insurance and other services.

The earliest landed RVs in mainland China were high-end travel RVs with luxury imported configurations. Each car was sold at a price of at least RMB 700,000 and a maximum of RMB 1 million. In 1999, Golden River Travel RV Co., Ltd. was established. It is the first domestic joint-stock company engaged in RV rental, manufacturing R&D, RV management agency and tourism projects. Immediately afterwards, Beijing's new concept car leasing company began to operate the imported travel RV rental business. In 2000, Zhongtian High-tech Special Vehicle Co., Ltd. formally started production of RVs. The Chinese RV industry has truly taken its own steps in this year. Subsequently, “Zhongtian” set up a wholly-owned subsidiary in Yunnan Province to establish the first club dedicated to RV tourism in China, the “Shenzhou Journey” RV Tourism Club, to fully manage the RV travel business. By 2002, RV tourism gradually entered the vision of travel agency giants. During the “11” period of the year, CYTS Head Office took Xingcheng as the first pilot of RV tourism, and exclusively launched Xingcheng RV on the 3rd tour, which was very successful. . Other RV operators in mainland China mainly include: Yunnan RV Tourism Company, Yunnan Sinotrans Travel Service Co., Ltd., Shaanxi Meishida Special Tourism Car Rental Company and so on.

Domestic self-produced RV production is still in the United States, Europe has been part of people's leisure tourism and even life. As the welfare system in Europe and the United States is relatively perfect, the main market for RV consumption is the retired people because they have the time, savings and desire to relax. The ownership rate of family RVs in the United States is about 9% to 10%. This figure is still increasing. Individual purchases are more quantitative than leasing. In the recent five years, more than 1.4 million new cars have been sold, and more than 300,000 RVs have been produced each year. Vehicles (mostly trailer-type), the annual retail sales of new RVs about 9 billion US dollars, the United States has more than 200 spare parts company to provide services for RV manufacturers. In foreign countries, there are more than 330 brands of RVs, mainly producing four types of RVs: self-propelled, trailer-mounted, Semi-Trailer and special-purpose RVs.

The production and sales of RVs in the Chinese mainland are still at the initial stage, but there is a lot of room for development because the market base is very large. Zhongtian High-tech Special Vehicle Co., Ltd. is one of the most important RV manufacturers in the mainland. It has established a relatively complete industrial chain in the sales and operation of RVs: there are 31 self-owned maintenance outlets and 419 special repairs nationwide. Outlets. In addition, it has established a wholly-owned “China Trip” RV tourism club and plans to set up an RV camp network among major tourist attractions in the Mainland in the next five years. Their goal is to become China's "caravan king."



In view of the entire interior, RV manufacturers are still very limited. At present, there are more than 20 manufacturers with more scale and system, such as: Beijing Tiantan Bus Factory. They are converted into RVs and FRP cars on the basis of a chassis with 2 tons of Qingling light trucks. Up to 6 people can sleep, priced at about more than 30 million; SAIC-specific car company in the 17 Iveco chassis based on the modified RV, launched with diesel, there is more sufficient power, priced at 400,000 yuan or less; Baoding The Great Wall Special Purpose Vehicle Co., Ltd. uses the Great Wall pickup modified RV, which is compact and flexible. It is suitable for users who do not have a large car book. The car can sleep 3 people, but there is no bathroom, and the price is only 120,000 yuan; the Yellow River Economic Cooperation Zone Joint Development Group, Shanxi The head office is one of the leading representatives of Chinese RVs. Their self-developed RVs use the chassis of the HFC6700KY bus. They borrow from the advantages of Camping Cars such as Mercedes Benz, Ford, and Fiat, and combine the actual conditions of domestic roads. a href="http://newcar.xcar.com.cn/509/" target="_blank">C4113 engine, curved longitudinal beam, low center of gravity, good ride comfort, good braking, flexible power steering; The RVs manufactured and manufactured by the Beijing North Vehicle Group are fully domesticated, and the prices are very attractive to the Chinese people and only sell for 50,000 yuan. On the technical level, the high-level RVs produced by the Changchun Special Automobile Refining Factory already have independent intellectual property rights. The living facilities in the car compartments are readily available, priced at 800,000 to 1,200,000 yuan. The expandable RVs produced by Shaanxi Maxstar and Shenyang Hualong Luwei Vehicles Co., Ltd., which are imported with Canadian technology, are developing in the high-end market.

The Mainland is expected to become an international potential market In recent years, the US RV market is bullish. The number of Americans currently living in RVs is about 8 million, which is 7% of the total population. It is not just low- and middle-income people. One statistic found that homeowners with annual incomes above $50,000 accounted for 15%, and the proportion of education above college was growing. RVs are more suitable for small families or retirees to live and travel. The complete and comfortable facilities in the car enable the owner to save a large amount of home loans without losing the feeling of “home”. U.S. RV operators have also built a large number of RV-focused communities in the colder northern regions to ensure the supply of water, electricity, and gas, creating a peaceful and peaceful living environment, and improving the warmer climate in the south that is more suitable for living in RVs. Lower RV usage rate than in the north.

In mainland China, RVs are still new things. However, RV travel has broken the norm, and its free and unrestrained form has begun to attract the favor of many “petty bourgeoisie” and middle class people. Some companies also have rental cars to meet and travel. The daily rent for rental cars is 2,000 yuan, which is still affordable for white-collar workers in large cities. Of course, in other cities, the promotion resistance is still relatively large.

In the sales market, tourism RVs brought new ways of life to China, and they received unexpected “privileges” in the Mainland. At the second Changchun International Automobile Expo, two domestic high-end travel RVs debuted attracted great attention from the Chinese people and sold well. Shanghai Star Special Automobile Sales Co., Ltd. supplies and sells RVs in the United States. The car price is generally more than 700,000 yuan and the highest price is more than 100 million yuan. More than 200 vehicles have been sold, and some individual customers buy 3 vehicles at a time. After China's accession to the WTO, the tax rate for RVs was substantially reduced from 80% to 44.5%. Under the stimulating effect of tax cuts, foreign RV imports have a strong momentum. The United States factories have opened up enough horsepower to step up production.

Analysis of China's Target Market The users of RVs are from the three sectors of ** departments, enterprise groups and individuals. ** Department to buy this kind of car is mainly for the purpose of receiving guests and traveling to work. It is worth noting that, at the policy level, this type of vehicle is not subject to restrictions. It is convenient for government agencies to use public funds to welcome guests or officials to go out, and ** procurement has always been a huge market in China. The enterprise group purchased this car, and when it hosted multiple customers, it saved many reception cars, and it also appeared enthusiasm, making customers feel new and unique, which is in line with the Chinese people's economic outlook and "face" thought. For private buyers in China, the RV is not only a new living tool, but also a kind of “conspicuous consumption”. “High prices” are not “barriers” at the level of consumption of Chinese assets that are already in line with international standards. Good "brand". Vendors often hear them say: "No matter how high the price, as long as things are good." According to the survey, the average age of private RV buyers is 41 years old, which is the average age of China's financial intelligence class. However, according to foreign experience, RVs have developed into the mid-term, and continued publicity will bring young people (especially those who have received higher education) into the RV market. This is to promote the sustained strength of the RV market, and it is important for RVs to develop into a mature market. .

From the perspective of economic structure, China is growing into the world’s second largest economic entity and a new “world factory”, and the economy is still maintaining rapid growth; from the perspective of industrial economy, the cost of living in an area is the endogenous function of its industrial structure. Variables, where manufacturing is a low-value-added, low-risk income industry, is resilient to changes in the cost of living, so that manufacturing centers will flow to low-labor-cost areas in free markets. The manufacturing center of the world has proved this rule from Amsterdam, the Netherlands, to Kaisha County, England, Manchester, to Dresden, Europe, then to Detroit, USA, and to Japan and Korea in East Asia. Under this law, it is natural for China to become a new "world factory." In contrast, the service industry will spread to areas with high labor costs.

From this point of view, on the one hand, accompanied by the rapid development of the automobile industry, the Mainland is expected to become not only the base for self-produced RVs, but also has great potential and foundation for the return of goods to Europe and the United States; on the other hand, it comes from the internal geography of the mainland. Look, the production base of RVs has the potential to move northwards, because from the perspective of cost structure and industrial base, the industrial centers in the north and northwest are bound to become the manufacturing hinterland of mainland China, while the RV service providers have gathered in the coastal and urban economy. Development trend. Therefore, regional tourism resources are an exogenous variable, so areas that meet the above conditions are also limited by the richness of local tourism information. Those areas that have accessibility, “type-based” tourism resources, and high cost of living will become RV services. The preferred location for operators to gather, and this can further give play to the "aggregation effect." At present, it seems that the operators of RVs focus on Beijing, Kunming, Xi’an, and Lhasa, and operate routes around the city, Shangri-La, and the Silk Road, which are basically in line with the principles of surgery. However, there is no real RV operator in Shanghai. There is no obvious layout of RVs in Guangdong, and only Guangzhou Tours provides a small number of RV rentals. This is not normal at present and should be a short-term phenomenon.