The machine tool industry will leapfrog the downturn and move forward

With the advent of 2013, companies have made precise and profound reviews and prospects. In the new year outlook of the company, he wrote his own wonderful chapter in 2012 and expressed his hope for 2013. The focus of this issue allows us to walk into Sandvik Coromant, Iscar, TORNOS, GF AgieCharmilles and DMG companies to understand how they set sail in the New Year's review and outlook.

According to Li Shanshan, general manager of Sandvik Coromant Greater China, the world economy and the Chinese economy in 2012 presented extraordinary challenges to everyone. The international economic growth is sluggish, and China’s economy has also entered a period of strategic adjustment. Transformation and upgrading have become key words for the Chinese economy in 2012, especially for the manufacturing industry.

In the face of challenges, we have accelerated the pace of launching new products into the market. In the new release of CoroPak in the spring and autumn of this year, we have launched more than 5,000 new products, which is twice the size of the past. A series of drilling new products were added to our product family, forming a complete product line consisting of indexable, interchangeable heads and solid carbide drills, which greatly strengthened our market position in hole processing applications. . In the process of market transformation and upgrading, customers first think of upgrading their technological level and maintaining competitive advantages. They have generated more demand for training.

Looking forward to 2013, we firmly believe that after China's economy has undergone adjustment from the pursuit of quantity to the pursuit of quality, the machinery industry will steadily advance from a big and strong process. At present, all kinds of data indicate that the operating conditions of manufacturing companies are generally stable and good. We are full of confidence in business growth next year and are ready to respond to the new round of challenges. The new CIMT machine tool exhibition held in Beijing in April 2013 is a worthy event. Sandvik Coromant is actively preparing for this. By then, we will show you a series of new solutions and products. We believe that only by actively focusing on new changes in the market and new customer needs can we advance with the times and use innovation to lead the future.

Li Yupu, CEO of ISCAR China, said that for the market situation in 2012, ISCAR made a relatively objective analysis at the beginning of the year: In our opinion, although the machinery industry in the first half of 2010 and 2011 seems to have emerged from the 2009 economic crisis. The haze achieved rapid recovery. However, we also see that this kind of warming has artificial policy factors.

However, the economic crisis did not affect the pace of Iscar’s innovation and R&D. Iscar launched global new IQ themes at the end of 2012. This new theme is another heavy hit from Iska following the theme of the cockroach in 2007. The global new theme promotion China station was held in Suzhou in the Golden Autumn in October. Nearly 900 customers from across the country attended the event and The first time to understand the latest product line of ISCA, and these products will soon bring great benefits to customers. With the successful launch of the first promotion campaign, a series of promotion and release will also be staged throughout the country. Please also wait for all the friends to wait and see!

Twenty years ago, when Iska had just entered the land of China, how to make customers accept the importance of advanced cutting tools in production was the first step to success. Today, all we need is to create more competitive products. And this is also the philosophy of Iska!

In 2012, it witnessed the downturn of the machine tool industry. The continuous PMI of more than 50 in the months following 2012 has injected new hope for the market. At the same time, there are still some machine tool industries that have continued to increase in 2012, especially high-end machine tools. Different industries also show different needs of TORNOS sales in China in 2012 basically maintained the level of 2011, but also reflects this aspect.

How do you think in 2013? For TORNOS, there is great potential for business opportunities. On the one hand, it is external and on the other hand it is internal. Externally, TORNOS's customer base is mainly on automotive parts and medical implants. The automotive industry will have a major shift in 2013. The automotive industry is by no means as depressed as the market imagines. The replacement of existing cars in 1-2-line cities has already expired, and purchases in certain regions are due to the fact that their car ownership has reached the recognized high line. The purchasing power of 3-4-city cars has increased significantly. The urbanization proposed by the 18th Congress will also affect the development of the automotive industry. The growth rate of more than 10% in the automotive industry in 2013 should not only be a good wish.

In view of the growth of the industry in 2013, the common view is that compared to other manufacturing industries that have been greatly affected by the international financial crisis in the past two years, the medical industry will suffer relatively little and will maintain a relatively high growth rate, from 30% to Double (more than 100%) have the view to support. Especially for the dental implant industry, there may be a breakthrough in 2013. Internally, TORNOS has enhanced its targeted products and institutions for market development, especially for the Chinese market. In 2012, TORNOS has presented the Chinese market with an innovative multi-spindle automatic lathe MultiSwiss6x14 and a cost-effective slitting automatic lathe SwissST26. This year will also launch a corresponding product for the watch industry. We set up the Shanghai spare parts store in 2012 and strengthened our training facilities. We are full of confidence in the market in 2013 and are well prepared.

GF AgieCharmilles Asia President Mr. Laurent Castella said that 2012 is coming to an end. Although this is not a booming market year, GF AgieCharmilles has maintained a steady pace of development in China. In 2012, GF AgieCharmilles opened service centers and technical support stations in China that are closer to customers. This is how GF Agie Charmilles practices his own values.

The financial support policies of the 18th National Congress will affect the development of the industry to a certain extent. We predict that there will be a certain degree of growth in 2013. In terms of subdivisions, the increase in ICT consumption trends, the emergence of low-carbon and environmental technologies have brought new market vitality to GF AgieCharmilles. In particular, the overall transformation and upgrading of China's manufacturing industry put forward higher requirements for efficiency and quality. This coincides with GF AgieCharmilles' best areas. GF AgieCharmilles can improve the qualification rate of the company's products by improving the quality of the mold, which is equal to helping companies improve efficiency. This increasingly recognized trend is an opportunity for us to develop. Even if China's future market structure will be adjusted, it may be driven from exports to domestic demand, but this cannot undermine China as the foundation of the world's manufacturing base.

In 2013, we will launch new products while maintaining the growth of sales of best-selling machines. In the future, GF Agie Charmilles will continue to uphold its previous market strategy, continue to focus on China's key industries, and give full play to the advantages of the leaders. Among them, South China's ICT, electronic components industry, automotive molds in North China, aerospace and aviation industries, medical devices and household appliances in East China are areas that GF AgieCharmilles has focused on. Not only that, GF AgieCharmilles will also be more focused on the development path of China's localization, rather than taking all the steps in a pattern. Regardless of how the market changes, GF AgieCharmilles will continue to maintain growth, continuously increase market coverage and market share, provide products suitable for the Chinese market, and make products more Chinese-style.

Mr. Hanno, CEO of DMG Asia and President of China, said that the advantage of DMG lies not only in the advanced nature of the machine tool, but also in providing a full range of system solutions and a complete life cycle service for the machine tool. In early 2012, we formulated the strategic goal of perfect growth and growth: to enable the organization to grow in tandem with its business model, and always remind ourselves not to simply pursue growth. What is important is to continuously improve and enhance the ability to continuously serve Chinese customers and establish a long-term perspective. This strategy was concretely implemented in 2012 and achieved certain results. It is the cornerstone of our success.

In 2012, DMG enhanced the overall strength of customer service through system training for sales engineers, service engineers, and technical engineers. What is most worth mentioning is that DMG has achieved continuous success in the powertrain production line solution for the automotive industry. Our technical solutions have won the favor of more Chinese domestic brands, along with China's manufacturing internationalization strategy. At the beginning of the layout, we will introduce DMG's advanced technologies related to automotive R&D, powertrains, automotive parts and automotive molds to China. We look forward to working with more outstanding Chinese manufacturers to promote Chinese brands to the world. development of.

Looking ahead to 2013, the external markets are not optimistic. The United States and Germany have all proposed re-industrialization and reformed the slogan of the manufacturing industry. Some European countries are facing a crisis of capital, industrial chain, and employment. China's domestic market continues to find economic outlets in the crisis as real estate and exports are depressed. The processing mode based on numerical control, automation, high-efficiency compounding, integration and large-scale production is becoming the mainstream trend of manufacturing processing demand. This trend is precisely the development opportunity of DMG in China! We have seen higher requirements for machine tool manufacturers, including automotive, tooling, aerospace, medical, shipbuilding, and construction machinery. These include production lines, automation (small to stand-alone trays, robotic units, and large The demand for FMS (Flexible Automated Production Lines), which in the eyes of many people seem unattainable, is now becoming more and more a mainstream trend. DMG has a perfect service system in terms of remanufacturing, financial leasing, used machine tools, process chain, energy saving package, etc. This will also create more opportunities for us in the Chinese market.