The "Twelfth Five-Year Plan" period is an important opportunity for China's food machinery

Food machinery is an important means of increasing the value of processing and transformation of agricultural products. It plays a decisive role in promoting agricultural efficiency, value-added agricultural products, and increasing farmers' income. The “12th Five-Year Plan” period is a period of development in which China builds a well-to-do society in an all-round way, improves its ability for independent innovation, and accelerates its pace with the international community. It is also an important opportunity for China's food machinery to upgrade its industrial upgrading...

During this period, if the food machinery manufacturing industry cannot be strengthened as quickly as possible, it will face the threat of being marginalized or excluded in the international market competition. If the competitiveness of the industry cannot be improved as soon as possible, the gap with the developed countries will further widen. Therefore, we should objectively analyze the market environment of food machinery, seize this rare historical opportunity, and be conducive to the healthy development of China's food machinery manufacturing industry.

1. Market applicability analysis Since the food industry has many different processing objects, processing properties and different process conditions, the food machinery used must meet the processing requirements of the final product, and have the same effect on the product quality, safety, health, nutrition, and convenience of the food. Specific requirements. Therefore, in addition to the common features of general machinery products, food machinery also has its marketability requirements.

(1) Scale applicability. The equipment used by China's food processing companies is mainly divided into large, medium and small scales. According to national industrial policies and industrial development requirements, we must focus on the development of medium- and large-scale production scales, while small-scale production enterprises should rely on the laws of market economy to survive. However, China's food machinery manufacturing equipment is mainly equipped with medium-sized and small-sized enterprises, while large-scale complete sets of equipment are still used for import.

(2) Technical applicability. The existing technical grades of China's food machinery are mainly divided into high, medium and low levels. According to national industrial policies and industrial development requirements, we must focus on the development of medium and high-grade technology levels, while the low-level technology levels should not be supported in key ways, and gradually be eliminated as the industry develops. However, the level of equipment used in China's food machinery manufacturing industry is mainly in the middle and low grades, and the high-tech products currently used are heavily dependent on the supply of foreign companies. (3) Seasonal applicability. Due to the wide variety of agricultural products, there are many food processing seasonal production, such as potato processing, sweet potato processing, cassava processing, fruit processing, vegetable processing, sugar processing and so on. For food machinery that requires seasonal production, full consideration must be given to the processing technology requirements of different geographical conditions, different seasonal climates, and different seasonal products.

(4) Safety applicability. Safety applicability is the mechanical safety, production safety and food safety in food processing. The first is mechanical safety. It is the effect caused by the machine's non-harmful effects and minimizes the mechanical risks. The second is production safety. It is sufficient for safe production, industrial hygiene, and safeguarding the safety and health of employees in production. It specifies the safety behavior of people and the material conditions required for safe production from the aspects of management, production technology, and equipment use. The third is food safety. Mainly include food hygiene, food quality, food nutrition and other related aspects.

(5) Sanitation applicability. It is the guardian requirements for the mechanical structure in the design and manufacturing process of food machinery. It mainly includes the structural materials, surface structures, cleanliness, durability, and checkability of the product contact surfaces and non-product contact surfaces; for food machinery The mechanical structure shall determine the key control points for the health hazards and take measures to ensure the hygienic requirements of the mechanical structure.

(6) Complete suitability. In industrial food processing, most of them are less than stand-alone production, but are used as supporting production lines. Therefore, complete suitability is an important link to ensure continuous operation, balanced production, processing performance and product quality. The principle of complete set is to achieve a reasonable economic scale, meet the technical requirements of the process and a reasonable match between equipment and equipment so that the production line can be normal. Operation, safety and health, energy saving and easy maintenance ensure the advanced, reasonable and reliable production lines.

2. The strategic environment analyzes the strategic environment of food machinery, based on the internal strength of the industry, and analyzes the impact the external environment may have on the industry.

Among them, internal factors mainly include advantages and disadvantages. The external environment includes opportunities and challenges. (1) Advantage analysis. First, the speed of development of food machinery is relatively fast. Recently, it has entered a period of development in which product structure adjustment, development and innovation capabilities are improved, and it is in line with international standards. The second is to form a batch of food machinery manufacturing enterprises with certain advantages and form a research and development team with certain development capabilities. Third, governments at all levels attached great importance to the agricultural product processing industry and the food industry, creating a favorable policy environment and market environment for the development of food machinery.

(2) Analysis of disadvantages. The first is that the overall technical level of food machinery is backward, and some high-end products are mostly manufactured by methods such as introduction, mapping imitation or reference design, and most of the products have repeated low levels of seriousness. Second, weak self-development capacity and insufficient scientific research input, the vast majority of enterprises in the industry do not have the ability to research and develop technology. Third, the industry's main high-tech technology relies mainly on foreign countries, and there are few products with independent intellectual property rights. The industry lacks strategic measures for technological leapfrogging, and most companies are unable to carry out technological innovation work.

(3) Analysis of opportunities. First, the party and the government have formulated a series of supportive policies, which regard the development of agro-processing industry and food industry as an important task in adjusting the agricultural structure, increasing the value of agricultural product conversion, and increasing farmers' income. The market has great influence on the development of food machinery. The second is China's implementation of the “Western Development Strategy” and “the strategy of revitalizing the Northeast Old Industrial Base”, which provides new development space and market demand for the development of food machinery. Third, with the further deepening of the implementation of the WTO rules, food machinery will upgrade its technical level around international rules and practices. Fourth, with the implementation of the “11th Five-Year Plan”, a batch of new technologies, new equipment, and new standards will emerge one after another, which will certainly promote the faster development of China's food machinery.

(4) Challenge analysis. First, new alternative products from abroad continue to emerge, and the upgrading of high-end food machinery products in China will continue to rely on foreign countries. Second, foreign major competitors continue to increase. They rely on strong technical advantages, quality advantages, and advanced marketing strategies, which have attracted many users in China who are willing to purchase foreign advanced equipment. Thirdly, the technical barriers imposed by developed countries are getting higher and higher, and a large number of technical barriers have been set up in the technical equipment and materials sold to China. As a result, many food machinery and materials imported by China can only be used, making it difficult to carry out independent updates. According to the analysis of the above strategic environment, the development opportunity and challenge of China's food machinery manufacturing industry coexist during the “Twelfth Five-Year Plan” period, and advantages and disadvantages coexist. However, from the overall macro analysis, the opportunity is greater than the challenge, and the disadvantage is greater than the advantage. According to the SWOT theoretical analysis, we should implement a reversal strategy, make full use of the development opportunities in the food machinery manufacturing industry, change the internal conditions and environment, adjust the industrial structure, accelerate the pace of technological innovation and international integration, and upgrade the industrial upgrading. At the same time, to take advantage of the existing advantages of China's food machinery manufacturing industry, take active measures to meet challenges, overcome disadvantages, and cultivate core competitiveness are the only way to develop China's food machinery manufacturing industry.

3. Analysis of Development Trends Looking at the development trend of international food machinery, it mainly focuses on the following aspects:

(1) The convergence of technical standards. For the sake of consistency and coordination of international technical exchanges and trade exchanges, the technical standards of food processing and food machinery in various countries in the world have come close to international standards or EU standards. This is an important measure for the global food machinery industry to circumvent technical barriers. Which country did not do so, which country's food machinery manufacturing industry is bound to be blocked in international trade, which country's food machinery market competitiveness will not go up. In particular, WTO member countries are enough to use international standards as the basis for formulating domestic technical regulations, thereby strengthening the role of international standards in coordinating the technical regulations of various countries and further consolidating the position of international standards in achieving global production and manufacturing.

(2) The practical application of high technology. The market competition of today's food machinery is mainly technical competition. Increasing the technical content is the development theme of the food machinery manufacturing industry. In food machinery, adoption of high technology can increase production efficiency, reduce energy consumption, increase yield and added value, maintain food nutrients, flavors, and ensure food safety.

At present, developed countries in foreign countries have widely used high technology to apply to food machinery, and have continuously introduced new equipment and new products with higher technological content and more humanization, which has greatly improved the performance of equipment. Therefore, high and new technology is an important part of the food machinery on the level, the level of a wide range of development and application prospects. (3) The equipment is highly efficient. The highly efficient food processing is mainly achieved through the use of electromechanical integration technology and optical, electrical, hydraulic, and automated control technologies. Continuous production equipment replaces intermittent production equipment, and specialized production equipment replaces general-purpose production equipment. Replacement of small and medium-sized production equipment by humanized production equipment. The production line can realize continuous production, professional operation, automatic adjustment, large-scale operation, etc., which can significantly increase production efficiency and economic benefits. At present, many large-scale manufacturers of food machinery or multinational corporations have mostly developed production facilities with highly automated production lines and large-scale production facilities, and have won the competitiveness of the market with high-efficiency production.

(4) Full quality control. The modern internationally accepted food processing production method is to shift the focus of quality assurance from the traditional inspection of the final product to the control of key control points in the processing technology. Its purpose is to: First, reduce errors in the processing operations. , Minimize human or equipment errors in the food processing process; second, prevent operations in an unsanitary condition, an environment that may cause pollution or deteriorate quality, and avoid losses caused by mass production of substandard products. Therefore, one of the main technological developments in the world food machinery is to adapt the food processing technology to the full-scale control requirements for quality and safety.

(5) Safety of technical equipment. As global food safety is increasingly severe, developed countries have introduced a large number of food machinery that meet the requirements of quality and safety, starting from the equipment itself and achieving the safety of food processing. There are two ways to achieve this: First, formulate and improve the technical specifications of the equipment: Second, strictly follow the technical specifications of the food machinery design, manufacture and application. Among these technical specifications, the most important is the mechanical safety and hygiene requirements for food machinery. This is the universal requirement for the research, development and manufacture of food machinery in the world. Food machinery in countries around the world is proposed to be in line with international standards and must meet these basic requirements.