Sentis Equipment Co.; Ltd , https://www.spemachine.com
In the first half of 2007, Shaanxi Automobile Heavy Truck achieved 31,503 units of production, an increase of 107.68% year-on-year; sales of 30,611 units, an increase of 104.06% year-on-year. According to statistics released by the China Association of Automobile Manufacturers in July, the market growth rate of heavy truck trucks in Shaanxi Automobile has exceeded 100% on average, and has ranked the forefront of the heavy truck industry for 17 consecutive months.
"In the first half of this year, in addition to the overall trend of rapid growth in the production and sales of heavy trucks in China, the high growth of Shaanxi Heavy Duty Trucks has benefited from the company's meticulously-built 'Double Engineering', thanks to the untiring pursuit of quality by Shaanxi Auto. Concern for the user.†During the interview, relevant personnel of the Shaanxi Automobile Marketing Department told reporters.
Since 2000, the "Shuangyou Project" has become a required course for Shaanxi Auto. Six years later, Shaanxi Automobile Commercial Vehicle Industrial Park, with an investment of 1.98 billion and an area of ​​3,400 acres, was completed and put into production. Shaanxi Automobile, Weichai Power, Fast, Hande and other industries formed the gold supply chain. Shaanxi Automobile also implemented the " "Year of quality improvement" and other activities, these initiatives have further promoted the "double superior project."
The so-called "Double Excellence Project" refers to the strategic operation and management project in which the Shaanqi Group started its participation in 2000 with the concept of "Quality Products and Quality Services".
The superiority of "Double Excellence" is excellent quality.
In the past two years, in order to improve product quality, Shaanxi Automobile has invested heavily in hardware facilities. The four major processes of stamping, welding, painting and assembly of the Shaanxi Automobile Commercial Vehicle Industrial Park have reached the international advanced level. At the same time, accelerating the pace of product development, Shaanxi Auto has now formed a series of best-selling products such as New Delong, Aolong, Deyu, and Sunco. With the formation of gold supply chains such as Weichai Power and Fast Transmission, Shaanxi Auto has a leading domestic technology platform.
The Cummins 11-liter all-electrically-controlled heavy-duty diesel engine produced by Shaanxi Auto and Cummins Co., Ltd., which was jointly invested and produced, fills the gap of the domestic 11-liter high-power heavy-duty truck engine and provides Shanxianqi with the power to produce high-end heavy trucks with international standards. Through the application of the new technology of Weichai, Shaanxi Automobile has accelerated the upgrading of its core products and formed a product differentiation advantage. The special technology of Weichai Power's WEVB safety brake system has become a safety guarantee for Shaanxi Steam Truck heavy-duty trucks on long-distance ramps and other road sections. It is worth mentioning that the DeLong Extreme Heavy Truck with Weichai's 12-litre large-displacement and high-horsepower engine has sold over 10,000 in just 6 months, quickly occupying nearly 80% of the 360-horsepower heavy truck market share. On the basis of ensuring reliability and safety, its fuel saving rate can reach 13% to 18%.
In March 2007, in the report of Shaanxi Automobile's “Annual Report on Quality Improvementâ€, Deputy Director Liu Xiaobin of Quality Management said that the current Shaanqi Quality Improvement Project has exceeded 277 items and organized 22,900 various trainings. A 1.2 million yuan quality improvement project award fund was established to reward well-established units and individuals. So far, the group has awarded more than 80 projects in two phases. Among the award-winning projects were product improvement projects, process improvement projects, service improvement projects, and management improvement projects, and the project compliance rate reached 98%, which greatly improved the Group’s product and service quality.
Excellent products can not be separated from the high-quality management within Shaanxi Auto. In terms of management, Shaanxi Auto has further strengthened and improved the company's quality management system by increasing the management and coordination of quality work, and through the management review, cadre training, etc., has increased the quality assessment of all levels of cadres, so that The quality management system has been effectively promoted both internally and externally. In particular, the “Quality Accountability System†has further strengthened the company’s emphasis on quality and has greatly increased customer satisfaction.
The second advantage of "Double Excellence" is excellent service.
From January to June of 2007, the heavy truck market in China maintained a high growth trend. In the face of market opportunities, Shaanxi Automobile achieved historic growth. In March, Shaanxi Automobile's production and sales volume exceeded 7,000 units, which is equivalent to its sales in 2002. In the following months, Shaanxi Automobile still maintained a rapid growth of more than 6,000 units of single-month production and sales, and production and sales almost exceeded the level of the entire year of 2006. In addition to the excellent quality inherent in the product itself, the achievement of these results is another important reason why Shanhaa Heavy Trucks sells well.
As an enterprise's inherent requirement for deepening marketing management, service is also a new factor for companies to agglomerate their competitive advantage in the new market situation. It can be said that the implementation and intensification of Shaanxi Auto's "intimate service" not only enriches the connotation of its marketing, but also enhances the comprehensive quality of Shaanxi Auto in the face of market competition.
Since the beginning of the new century, Shaanxi Auto has taken the lead in registering the "Caring Service" brand in the automotive industry. After many years of continuous improvement and upgrading, Shaanxi Automobile has formed a set of standardized, honest and efficient service network systems.
In 2004, Shaanxi Automobile took the lead in launching an unlimited mileage warranty service during the period. It was the first company to establish a special express repair station in the national expressway service area and launched a new “green channel†service.
In 2005, Shaanxi Auto's “Sincere Service and Safe Projects†was fully launched. It adhered to the service concept of “close to the market, users in mind, empathy, and sincere service†to create a perfect caring service brand and build a fast, convenient, and honest Service network.
In 2006, Shaanxi Steam's assured project continued to deepen, realized a one-stop quick service for various types of assembly, and formed a strategic alliance of 1900 corporate service network systems such as Weichai Power, Fast, and Hande, which further deepened the image of caring services. People's heart.
In 2007, Shaanxi Automobile spent a large sum of money to launch the "big S service" project, making full use of Shaanxi Automobile's superior service chain system and realizing 3,100 service station coordination services for the gold supply chain such as Weichai Power, Fast, and Hande. Using the methods of building a joint call emergency center, GPS global positioning system, and expert service teams, we have built a heavy truck service system with a large network scale, excellent service policies, high service efficiency, and high user satisfaction.
On June 19 of this year, Shaanxi Auto will further enhance its service and hold the "China Truck Drivers Festival" at the Shaanxi Automobile Commercial Vehicle Park. In this activity, Shaanxi Automobile implemented the commitment of Shaanxi Auto's Heavy Truck Customer Care Project and started a customer care fund of RMB 2 million. Fang Hongwei, general manager of Shaanxi Automobile Group, said that Shaanxi Automobile is a responsible company and the first "China Truck Driver's Day" campaign is to implement Shaanqi's "Customer Care Project".
In Shaanxi Auto's view, "Shuangyou Project" is the cornerstone of Shaanxi Automobile's continuous growth and the fundamental to winning the market.
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