Recently, Yokohama Rubber Co., Ltd. announced that it has hired Bruce Besancon as the senior director of the company's engineering tire sales department. After Bruce Besançon's tenure, he will report directly to Jeff Barna, chief operating officer of Yokohama Rubber, and the former responsible person will turn to responsible customer communication. Previously, Besançon was the vice president of North American business marketing for Alliance Tire. Besançon also served as global product manager for Michelin Tire, as well as North American marketing director and engineer for the excavator business. Yokohama Rubber is the parent company of the well-known tire brand Youke Homa. Its business is involved in many fields such as rubber, metal and light composite materials. This year marks the 100th anniversary of the company.
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