Ardong Cheyu: The Minibus Market Beyond the Sedan Market


In 2003, domestic passenger cars sold 1,195,200 units and sold 1,207,800 units for the whole year, representing a year-on-year increase of 11.94% and 15.15% respectively. However, compared to the previous year's growth rate, the difference was nearly half, which was also lower than that of the automotive industry as a whole. Growth rate; Among the passenger vehicle industry, mini-buses produced a total of nearly 700,000 vehicles in 2003, and the growth in production and sales was 3.76% and 10.12% respectively. Against the background of a significant increase in the number of cars in the country, there has been almost no increase in micro-producer production, and sales growth has been ugly.

According to the production and sales report of China Automobile Association, the following two simple forms can be listed.

Comparison between minivans and auto industry in 2003

The sales of major minibus companies in 2003

Although micro-substances are a high-concentration model, the number of micro-producer manufacturers in 2003 began to increase with years of constant change. On the one hand, Tianjin's micro-passengers have not been significantly improved by FAW. On the other hand, new micro-businesses are emerging in Hubei, Anhui and other places. In the report of China Automobile Association, some of the larger-selling micro-enterprises have not been included, such as Huayang Automobile.

We believe that the most important developments in the micro-market in 2003 are the following:

1. The growth of production ceases to be rare over the years. Due to the formal implementation of the safety standard for frontal collision of passenger vehicles, micro-enterprises and consumers are generally under-prepared. Most micro-enterprises discontinue production of old models before new models emerge.

2. There is a complicated reason why sales volume is barely increasing by 10%. Micro-substances with limited body size must satisfy the current passive safety requirements for frontal crashes. They must have a “nose” on the front of the car. The body becomes longer, the cost increases, and the appearance becomes ugly, and consumers are hard to accept. When the time for prohibiting sales was approaching, the inventory of old models of enterprises and society was significantly reduced by price cuts, resulting in an abnormal increase in sales.

3. The phenomenon of multi-functional alienation has increased. China's micro-off products are completely not the case in the 1980s and 1990s. The proportion of purely passenger-only micro-offers in all micro-off products has been quite small, generally estimated at only about 15%. At present, mini-buses are widely used in the transportation of goods in urban areas and passengers are taken into consideration.

4. The effect of minibuses going up to the countryside is not obvious. There was a claim that micro-enterprise companies faced the policy of generally restricting small-sized vehicles in large and medium-sized cities in China, and strived to open up markets outside these cities. The main direction of their efforts was to sell them to townships and townships. ". However, according to our investigation, even if some of the sales are reflected in the township, users in the township area are still returning to urban areas with a high percentage of the total.

5. Policy still afflicts minivans. In the revised version of the "Auto Industry Development Policy" in different versions, we can't see the good signal of micro-substances. The idea of ​​urban traffic management in China is still very unfavorable to micro-customers. All this seriously hampers the consumption of the real people's cars - micro-customers.

The situation of micro-substances in 2004 was still not good. In the first quarter, the sales volume of the auto industry increased by 28.98%, but the micro-customers only grew by 8.18%, which still lags far behind the automobile market. This contrasts with the rapid growth of mini-substances that has been maintained for almost 20 years since the mid-1980s, leading the automobile market. Such a situation that is not market-oriented and is currently the victim of China's largest car consumer group should cause policy makers to ponder.



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