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Recently, the first phase of Oriental Infrastructure International Motor City, which has attracted much attention from the industry, will be officially opened on September 29th. It is understood that the first-phase project covers an area of ​​20 hectares, including 18 domestic and foreign famous car brands 4S stores and a full glass curtain car trading floor with a building area of ​​63,000 square meters. Such a large-scale automobile trading hall is currently in the same industry in Beijing. The first.
The three-storey 1500-square-meter BMW Training Center and the 3,000-square-meter China-Japan Joint Venture Oriental Base Auto Accessories Center are undergoing a planned renovation and decoration, and at the same time provide a “one-stop†office for consumers to provide card service on the fourth floor. Has been put into use. The Auto Accessories Center, a joint venture between Oriental Foundation and Japan's famous auto parts companies, will introduce new automobile lifestyles and automobiles to car buyers through various seminars and demonstrations aimed at ordinary consumers in car driving and technology, automotive supplies and other aspects. The culture concept, then built the experimental field and information window of new products of each manufacturer, and the main place of new product release. This transnational cooperation also embodies the business philosophy of the “Four Centers†proposed by Wang Xiaojing, the head of the Oriental Infrastructure Automobile City, namely, the commodity exchange center, information exchange service center, knowledge and skills training center, and automobile culture communication center.
Survey data shows that services accounted for 33% of sales in the mature automotive market abroad, while domestic services accounted for only 12%. At present, domestic auto consumers are not satisfied with the original car demand with low prices and varieties, comparable products, and nearly 80% of consumers are more in need of car sales market to provide one-stop solutions for auto sales services. Market operators can better meet their individualized and diversified spiritual needs. It is expected that by 2005, the related output value of automobile after-sales services will reach nearly 100 billion yuan.
Service is the largest "cheese" in the automotive industry chain. Wang Xiaojing said that the automotive service industry is teeming with huge business opportunities. A major feature of the post-market era is that services are crucial to enhancing the added value and brand value of products. In the automotive industry has basically completed the transition from the seller's market to the buyer's market and the consumer's concept of consumption has become more rational today, the motor city must seek new breakthroughs in the innovation of marketing concepts, methods and services. Stronger, the less likely it is to be copied, the better it will be able to stand out from the homogenous competition. When talking about the development prospect of Sino-Japanese auto supplies center, Wang Xiaojing stated that through the integration of advantages, it created an overall market brand, shared its resource advantages, made it more effective to understand the individual needs of consumers, and effectively created and guided consumption. The potential demand for this product will strive to develop it into the nation's largest integrated automotive supplies display and wholesale center in the next few years and provide excellent brands worldwide with the opportunity to enter the Chinese market to establish a sales system, so as to further enhance the added value of the Motor City.
According to analysis by industry experts, the emergence of a new generation of automobile cities represented by the Oriental Foundation and New Asia City will enable the new round of competition in the Beijing auto market to start at a higher level, and its impact will not be underestimated. Operators of the automotive industry should effectively discover, create, and guide consumers' potential needs through effective services to effectively increase consumer loyalty. In the competition between marketing model innovation and service innovation, who can preempt one step and who can do more in place, whoever may win the initiative in market competition.