China's own brand cars have touched the nerves of foreign companies


“In a nutshell, the current development of Chinese cars has already made Japanese companies very nervous.” At the Beijing Auto Show, Japan’s Fuji Heavy Industries’ director, Minister of Commerce Yukio Moto of Europe, Asia, and Oceania told reporters.
At this auto show, independent enterprises appeared for the first time in the form of clusters, and they won a “full house”. This is a manifestation of the phased results of self-owned brands. When we haven't had time to think about it too much, the figures in foreign company bosses have begun to "act".
The vice president of Toyota Motor Corporation, Seikawa Nakagawa, passed through the center of Hall 1 and went straight to the Chery booth. Mixed in ordinary visitors, Nakagawa relaxed the alert and did not pay attention not far from the reporter. He bent over his head and lowered his head. He looked around Chery's new "Eastern Son" carefully and made two turns. In the end, I walked to the signboard in front of the car. Probably because I couldn't read Chinese, Nakagawa asked for translations.
After the translator left, the vice president of the world’s fastest growing auto company still stands in front of China’s own brand auto exhibition booth and looks at the overall deployment.
The reporter stepped forward and asked, "Mr. Nakagawa, what do you think about this Chinese independent research and development vehicle?"
Probably I did not expect that Nakagawa would have a glimpse, but soon restored the peculiar demeanor of the vice president, giving the reporter a reply of a diplomatic style: “How can I make a judgement without driving in person?” and then hurriedly left. .
Recalling the past, whether it is Geneva, Detroit or the Frankfurt Motor Show, Toyota's booth is always able to attract European and American company staff - they have to secretly study this powerful Japanese opponent's new models and new trends.
At today's Beijing auto show, although the level of Chinese competitors is still far away from Toyota, it has begun to feel uneasy about the world's second-best automaker.
Coincidentally. In Hall 10, Geely’s engine in the transparent glass booth seems to have surprised the director Kong Lude from Bosch, Germany. A group of people with him and his colleagues leaned around this seemingly rough engine.
There was a strange phenomenon in this auto show: Compared with the exhibits of foreign and joint venture booths, domestic self-branded booths did not seem to have any new models, but they attracted many foreign visitors, including many like Nakagawa and Kong Lude. Big names."
Moriyufu, who has been in business for more than 30 years, told reporters: The Beijing auto show reminded him of the Japanese auto show 30 years ago. At that time, the manufacturing level of Japanese domestic cars was like the current Geely, and even not as good as Geely. He believes that it is absolutely not necessary for China's autos to catch up with the world level for 30 years.
View related topics: independent brands, where to go?


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