Looking forward to the 2004 auto market in China, it is expected that the new car to be listed will reach more than 50 balances


It is expected that the vehicle output will continue to expand in 2004. Experts predict that the total car demand will reach 5.10 million in 2004, an increase of 13.5% over 2003.
It is expected that more than 50 new cars will be listed in 2004 and the industry will begin to pay attention to the development of the car market in 2004. What will happen to the auto market next year?
Automobile growth slowdown It is expected that vehicle production will continue to expand in 2004. Experts predict that the total demand for automobiles will reach 5.10 million in 2004, an increase of 13.5% over 2003. The demand for cars will continue to maintain steady growth, but the growth rate will decline. The annual demand will increase by about 25%-30%, and the total demand for domestic cars will be 2.4-2.5 million. The overall market share expansion will not exceed 1%.
At present, the average car ownership in China is very low, not commensurate with China's economic development level. If it reaches the world average, China should have 160 million cars, which is 8 times the current level. China's auto market has not yet reached its full scale, so China's auto market has great potential. However, the rapid growth in 2003 may reach 4.3 million vehicles. According to the information provided by the "Comprehensive Analysis of China's Automobile Industry," by the end of October, domestic automobile inventories exceeded 240,000, which was nearly double the increase compared to the same period of last year. Among them, the largest inventories were freight cars, nearly 90,000, and the number of passenger cars was close to 80,000. Vehicles, car inventory reached 77,000. It is expected that by the end of 2003, the automotive industry will have an excess capacity of 20%. From the above-mentioned phenomena, it can be predicted that the growth rate of automobile production will obviously slow down next year, but it may still be above 20%. It is estimated that the annual automobile production will be around 5.5 million.
Price cuts are still the main theme in 2004. As the growth of auto production capacity exceeds the growth in demand, coupled with the decrease in the cost of auto manufacturers and the effect of the parity of imported products, the price reduction of autos will remain the main theme of the auto market. First of all, in terms of prices, although prices have been repeatedly reduced, Chinese cars are still far from being in place. At present, domestic automobile prices are still higher than the international market. According to statistics, the total output of FAW, Dongfeng and SAIC’s three major automobile group companies in 2002 was A total of 1.852 million units, a profit of US$2.33 billion, and a sales profit rate of 12%. The total vehicle production of General Motors Corporation of the United States in 2000 was 8.235 million, which was 3.44 times that of the total output of the three major auto groups. However, it only achieved a profit of 4.452 billion U.S. dollars, only 91% higher than that of China's three major automobile companies. The sales profit rate was only 2.4%.
Under such circumstances, the three major auto industry companies can achieve high economic benefits, indicating that the Chinese auto industry is still under the protection of high tariffs and quota systems and has obtained excessive profits through retail prices that are much higher than those in the international market.
As long as this gap exists, there is room for price reduction. To eliminate high-margin bubbles and moisture, the basic trend of price cuts will not change, so this year's price cuts continue, and the basic trend of price cuts next year will not change.
New products will be available in succession. It is estimated that the number of new cars to be listed in 2004 will reach more than 50 models. FAW's Audi A4 and A6 will have a brand-new image that will impact BMW and Mercedes-Benz, and FAW Golf will also launch new ones. SAIC also apparently has a big move: It will attract a lot of attention such as the production of Cadillac, Touran, the assembly of new beetleworms, the improvement of Santana 2000, and the launch of sports version of Gore. Apart from Shanghai Volkswagen, FAW-Volkswagen, Shanghai GM and Dongfeng Automobile giants In addition, Changan Ford, Changan Suzuki, Beijing Hyundai, Brilliance Automotive, Nanjing Fiat, Dongfeng Yueda Kia, Southeast Automotive, etc., can currently be considered as the second generation of the new generation. Due to various reasons, they have not yet established a complete product structure and are still in a disadvantageous position in the competition. This situation is gradually changing. Although the sale of Dongfeng Yueda Kia Qianmama since December 2, 2002 was still satisfactory, it did not form a complete product structure. At present, the company is stepping up its efforts to establish a new production base in order to change this situation.
After Ford CEO Bill Ford and his team came to China, their strategic layout in China became clear. In addition to listing Changan Ford as the only sedan partner, they also included VOLVO and Mazda’s subsidiaries in cooperation with Chang’an. track. Its "half-brother" brother Changan Suzuki Motor also plans to launch the third model in history in the second half of next year, following Alto and Antelope.

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