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At the just-concluded Guangzhou Auto Show, the Japanese cars were very popular. Apart from the local Guangzhou Honda, FAW Toyota, Dongfeng Nissan, Hainan Mazda and other well-known Japanese car manufacturers unveiled their names and became one of the auto shows. Look great.
Not long ago, a delegation led by several major Japanese automakers also flew to Guangzhou for a two-day exchange visit, showing close attention to the domestic market. Contact earlier, Honda, Toyota, Mazda and other companies in the public
Open and semi-public occasions have thrown out long-term development plans in China. This series of actions all indicate that the Japanese cars are presenting the scene of the “late-comersâ€.
To open the Chinese market so as to make this play wonderful, Japanese companies need a breakthrough, this breakthrough is the car. Japanese car style fashion, sophisticated interior, economical and durable, and many other good reputation coincides with the country's consumer tastes for the car, but also destined to kill a road in the world of German cars.
Three bread copy
A data from the China Association of Automobile Manufacturers shows that in the first 10 months of this year, the domestic sales of cars have reached 1,507,400, which is far more than the total sales of last year, an increase of up to 67.67% year-on-year, among which the economy, intermediate and middle The growth rate of limousine is most obvious.
Originally these three market segments are the main force of domestic automobile consumption, and Japanese cars will not be easily let off. The Guangben Fit, a car that has not yet been born, has finally become popular late on September 28, this Honda main economic car has always been in a hot state since the listing, forcing Vios, Maxima and other opponents to join The ranks of price cuts. According to the official production announced by Guangben, Fit is definitely not enough to buy this year. It's no wonder that cars worth less than 100,000 yuan have to add another 20,000 yuan to start a new car before.
The mid-level market, which is increasingly showing significant potential for consumption, is the Japanese car that has Mazda's Fumei coming to sit. This Mazda synchronised mid-size sedan is highly respected by a large number of consumers abroad. In China, Fukami has captured the hearts and minds of its customers at the same level of product quality. Especially in mid-August, the emergence of three new combinations of cutting-edge, new elites, and new prestige has allowed the market to have a new understanding of the brand. At the same time, they were impressed by the new cost-effective benchmarks established for them.
According to reports, as of the end of this year, the market volume of Fukemi's sales will be even higher than that of the same period of last year, and the domestic car market share will exceed 3%. In the mid- to high-end car market, the Guangben Accord has always been in a state with a single car. Last year, Guangben sold 59,143 cars, of which Accord sold 45,143 cars. The planned production of Guangben this year is 120,000, and Accor’s sales target is 70,000. Although it has doubled, Guangben’s goal is not just that.
Taking the market with the most spending power as a breakthrough is obviously a consistent strategy for Japanese cars in the domestic market. Industry insiders commented on this year's auto market with such emotions. Japanese cars are full of Japanese savvy, and their development speed is beyond imagination. The non-Japanese cars that are most worth seeing in the auto market in the next few years belong to the industry.
Services open
The Japanese cars that have won the popularity of consumers are not only superior in terms of quality, but also have great initiatives in terms of service. When the domestic auto industry gradually matures, service as an added value of automotive products, and its role to play with the attention of manufacturers to quickly warm up.
At the beginning of last month, the Guangben New Logistics Transportation Center with an annual transportation capacity of 240,000 vehicles was officially completed. Its significance lies not only in the improvement of Guangben's product delivery capacity, lower transportation costs, and improved product competitiveness, but also the Japanese companies. Confident in the prospects of the domestic market. It is understood that the project has invested more than 8 million yuan, and is the first dedicated railway shipping center that can directly ship entire vehicles from the factory.
Another Japanese car maker Hainan Mazda is also busy with the construction of a sales network. It is understood that currently there are nearly 100 sales service stores that are already in use and are under construction. After they are completed, they will greatly improve Haima’s comprehensive service capabilities.
Many people call 2003 the "SUV first year" or "luxury car first year", but the sedan of the car market is always slightly better, and the performance of the Japanese sedan has people feel that the past few years "Not made" has been abandoned by Japanese cars. Next year, Toyota Camry is expected to produce in Guangzhou. The landing of the Corolla in the domestic market is also a matter of daring. All orders for Fit, New Accord, and Faircome 1.6 have been scheduled for next May. It seems that not only this year, but next year the Japanese cars will have to go one step further.