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In 2003, it was the 50th anniversary of the Chinese automobile industry. This year, the news in the automotive industry continued: BMW entered China, the Shanghai auto show closed ahead of schedule due to SARS, Dongfeng Nissan’s full-scale joint venture, Honda Guangzhou’s export base was listed, the Toyota engine base settled in Guangzhou, Mercedes-Benz’s hand-held BAIC, Geely and Toyota’s exchange of fire... Coupled with the introduction of a series of automobile-related policies, various media are flooded with various automotive news, and consumers have become overwhelmed. With the deepening of market competition, the automobile consumption environment is improving, and the auto industry has really moved from the seller's market to the buyer's market. At the same time, there are more and more cars on the roads this year, and the longer the crossroads are, the longer the parking price seems to be, the more and more expensive the parking is, and the increasing number of vehicles that limit the increase
Strong... In 2003, the auto market showed a hot trend. Everything concerning cars showed various characteristics this year. Or let reporters elaborate on various phenomena of the car this year.
Listed new car race
This year, the new brands in the domestic car market have emerged in endless numbers, and the number of new cars listed in the past year has reached more than 50 models, which has almost doubled compared to last year. Take the car alone as an example. At the beginning of the year, dozens of new models such as the Maxima, Ford Carnival, Lingshao, and the sedan POLO grabbed the auto market at the same time. Even if it is now at the end of the year, there are still new cars being introduced: Not long ago, the Elysee SX16V automatic transmission just listed, known as "China's first run" Geely beauty Leopard also followed, and today Elantra also played on the audience and meet consumers.
From the point of view of the characteristics, the number of new cars listed this year is not only large, but also full, the prices cover almost all kinds of models ranging from 30,000 yuan to more than 500,000 yuan, and the products are transformed from single type to intensive and diversified, mini cars, cars, Sports car, SUV, everything. Regardless of the product's displacement or the price point of the product, its space has been filled up to form a distinct level and level, and even if it is Fukang, this is a new type of car that belongs to the “third oldest kindâ€.
Imported cars tend to be affluent
The imported car market has undergone significant changes this year. According to the latest statistics from the Customs statistics, in the first eight months of this year, China imported a total of 117,000 vehicles (including complete sets of spare parts), an increase of 43.9% over the same period of last year; the number of vehicle imports in the first eight months was close to 127,000 units in the previous year. Level; the amount of imports totaled 3.34 billion U.S. dollars, which has exceeded the import value of 3.17 billion U.S. dollars last year.
This year's imported car market has witnessed three new trends, namely, the increase in the import of parts and components exceeding the increase in vehicle sales, the increase in the import of off-road vehicles, the increase in the number of cars, and the increase in the amount of imported cars in excess of the increase in the number of cars. In the first eight months of this year, although the import volume has not yet reached the number of last year, the amount of imports has exceeded the whole year of last year, and the unit price of imported automobiles has risen sharply.
Some experts pointed out that imported cars tend to be gentrified. On the one hand, domestic cars have become increasingly competitive in the mid-to-low car market; on the other hand, due to the restrictions on imported car licenses, foreign car companies have to develop to the high end. . Almost all luxury brands in the world, such as Bentley, Rolls-Royce, Ferrari, Porsche, etc., have found a market in China.
Brand shop becomes a new urban scene
China's auto fever has driven the construction of the auto market. All over the country are building large-scale projects to expand the automotive market. According to statistics, there are dozens of car markets under construction throughout the country this year.
At the same time, car brand stores have sprung up in major cities. A new brand can bring up a number of specialty stores, and the old brand is also expanding brand stores. The original brand without a store is also upgrading to the store. It is understood that Shanghai Volkswagen's "4S" stores are blooming all over the country; Guangzhou Honda's "Four in One" stores will reach 200 by the end of the year; BMW Brilliance's first batch of stores will be approved by 24 ... ... millions at a time. Ten million yuan brand stores increasingly more luxurious and stylish, highlighting the brand is a significant feature.
Increased auto insurance market competition
In 2003, it was a special year for China's auto insurance market. The original "big unification" auto insurance clause rate has become a declaration made by various insurance companies according to different conditions and prices specially formulated for different groups of people and vehicles. Auto insurance products are undergoing diversification and individualization. This is a domestic auto insurance policy. An epoch-making “change†in the market rate reform process.
With the liberalization of auto insurance market rates, the original “iron plate†insurance market has room for consumers to choose, bringing with it an increase in competition among insurance companies. Each company has formulated personalized terms, has its own rate, has its own target customers, and has its own competitors, with risks.
Benefiting consumers, statistics show that consumers are the direct beneficiaries of this reform. Take the Beijing area as an example, paying an average of RMB 222 per vehicle. However, some analysts have pointed out that the auto insurance reform still stays at the primary level, and insurance clauses and rates reforms are still not thorough enough. However, this reform has laid the foundation for the realization of the domestic auto insurance market as soon as possible.
Car sales climax
I still remember the pungent disinfectant smell around us, and wearing masks and gloves to go out, suddenly a "SARS", but did not expect to drive the rapid operation of the manufacturer's production line, the car has become a "SARS" after the disinfection of water, masks One of the most popular commodities of the period.
Since the beginning of this year, a large increase in personal income, the emergence of new models, the fall in vehicle prices, the acceleration of auto consumption credits, and the upgrading of after-sales services have yielded many rounds of favorable factors that have led to a round of private car buying frenzy. In recent years, the proportion of private car purchases in the auto market has increased year by year. Private car buying has become the dominant vehicle market. According to statistics, there are 12 million people in China who have purchased family cars. At present, the number of private cars in China is still far from being reached. This quantity. In cities such as Shenzhen, Beijing and Guangzhou, private car sales are well received. It is this trend of private car buying that is slowly becoming the main force driving the overall development of China's auto market.
The auto market in 2003 showed a hot trend. Relevant data show that 4 million cars will be on the road this year.