The history of the Auto Parts Fair has been successfully held for 55 years since it was held in 1965, after 39 years. It has witnessed the development of the organization and ordering methods for material transfer and distribution in China from the era of planned economy, and it has evolved to include the display and trading of auto parts, automotive supplies, and auto maintenance equipment, and the exchange and discussion of auto parts technology, information, and promotion of new products and new products. Technology in one brand exhibition. The 56th exhibition will be held in Nanjing at the end of October. It is understood that most of the booths are already set. So why does the auto parts match? Did not come to see "flowers" The auto show in any country in the world is more lively. Beauty and incense cars need not be said. This is especially true in our country. However, what we saw on the Auto Parts Conference was that there were no “fist embroidered legs†on the booth, and the audience did not see “helping the old and carrying youngâ€. We saw more than 90% of industry insiders, and high- and mid-level staff accounted for 85. %. In another statistic, it can be seen that 42% of the managers are in the audience, and 29% and 25% of the purchasers and sales staff who directly participate in the transaction. Therefore, the audience of 50,000 to 100,000 viewers per session of the Auto Parts Association has a significant proportion of its effective audience (or professional audience) compared to the 3,000 to 40,000 viewers of the country’s hottest auto show. The vehicle to find accessories platform In the past, most of the auto exhibitions we knew were the light of automobile parts and accessories, and they used their own booths at the auto show. The Beijing International Auto Show once every two years is quite typical in this respect. Taking this year's exhibition as an example, accessories-related companies are generally arranged at the "secondary hall"--agricultural exhibition hall. They are arranged to the second and third of the first, second, third, fourth and fifth halls of the national exhibition. At the floor, only a few exhibitors can enjoy the same treatment as international companies. They will be interspersed with the first floor of each venue of the China International Exhibition Center and will be “honored†with the vehicle products. However, in the 54th Hangzhou Auto Parts Match, this phenomenon was reversed. What we see is that car parts have become the protagonist, but the vehicle has become a supporting role. In the tall pavilion of the Hangzhou Convention and Exhibition Center, various auto parts booths are brilliance and visitors are constantly visited. Whoever touches the light and who has a strong appeal can be seen here. Seminars run with the show If you talk about something in the circle of auto parts, it may make many people feel fresh in the past, because in the eyes of everyone, people who engage in auto parts, in particular, do auto parts sales, and they have three kinds of tricks. Knowing what to use for money, who controls what technical features and directions? But now you should change your mind. You don't see the "Automotive Industry Information Conference", "China Auto Parts Purchasing, Supporting and Marketing Development Forum", "US General Motors Global Procurement Thematic Lecture", "Automobile Industry Development Strategy and Innovation Practical Forum" Many forward-looking and practical seminars and information conferences, such as the "Seminar on the Development of the Auto Parts Industry across the Taiwan Strait" and the "Auto Parts Products Promotion Conference", have become accustomed to the platform of Auto Parts, because only it is used twice a year. Auto parts elites from all over the world and even overseas are all gathered together. If you do not weigh up and leave the Auto Parts Association to go to other places for seminars, chances are that your basic audience is not enough! The present situation is that at the Auto Parts Conference, either you are aiming at a seminar and you can be comfortable. If your interest is high and you are involved in a wide range of activities and you want to attend several meetings at the same time, you may end up disregarding the end. A big movie of “chasing stars†Young people nowadays chase "stars". They are usually singers and movie stars. What's more, they are also sports stars. However, as the auto parts industry moved to the north and south, it has indeed formed a group of its own "chasing stars." The chasing people are all kinds of auto parts related companies, and the auto parts will be chased. There was a report once that the net for auto parts was a repeat customer. Take the 55th Changchun Automobile Matchmaking Conference just held in the first half of the year, many exhibitors have followed the Auto Parts Association for many years, and it is the first time that exhibitors are attracted. From the statistical data of Changchun Automobile Fittings, it is stated that 80% of the companies that will continue to participate in the next (Nanjing) Auto Parts Fair are still under consideration, and 17% are currently under consideration. Due to the company’s conflict of work plans in the second half of the year, inappropriate locations for the meeting, etc. , It is relatively clear that only 2.5% did not participate. An example of such a large parts and components group company as Dongfeng Industry Co., Ltd. is due to the fact that the company's restructuring has missed several sessions of auto parts, but the appeal and market appeal of the auto parts make it naturally return to the stage of auto parts. The private sector is getting stronger In the auto parts industry, which is very suitable for the development of the private economy, the proportion of the state-owned economy has been decreasing year by year, the development of the private economy has become more and more prosperous, and the Auto Parts Association has become a relatively good showcase for the private economy. The pavilions organized by various private associations and organizations are like a landscape, which has appeared frequently in recent exhibitions. For example, the exhibition hall of private enterprises represented by Zhejiang Ruian, the hometown of auto parts, brought people a brilliant booth, high-quality products and a good corporate image. In the exchanges with foreign companies, it is precisely these private entrepreneurs who are more active, more active and at the front end of the market. Overseas companies find their way Speaking of the changes in recent sessions of the Auto Parts Fair, more and more overseas companies are participating in the exhibition. Several sessions of the Auto Parts Association have successively organized delegations organized by national associations, either to organize enterprises to participate in exhibitions or to organize seminars. For example, the 51st debut of the Japanese companies led by Denso, the participation of the 52nd Italian business community, and the exchanges across the Taiwan Strait, the involvement of relevant associations from the 54th Japan and Vietnam countries... What is internationalization? It does not shout out of the international standard. It is naturally formed because your platform has the bearing capacity and attractiveness of international companies. Regional economic effect is obvious The Auto Parts Fair is a mobile exhibition, anywhere in the East and the South, all over the country, as long as there are suitable locations, auto parts will likely emerge there. In recent years, there have been changes in the situation compared to before. As long as there is understanding of auto parts, all localities are striving to get auto parts to their own homes. In fact, this is self-evident. Thousands of people participating in the exhibition and viewing the exhibition do not count the transportation fee. Even if the cost of living, food, transportation, etc. is at the local level, the participating companies must also count the contribution to the local exhibition venue. Ten million yuan in expenditure. No wonder the local government has come forward every time to organize grand welcoming scenes, and some even hold a dance party for fun, which shows that the auto support will provide real economic support to the host. Li Anping, general manager of China Auto Parts Sales Co., Ltd., said that auto parts will try to improve the management level of the fair and provide effective services for China's auto parts manufacturers to build an information exchange platform. The platform transmits production information, promotes scientific research results, and displays corporate brands.
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Not long ago, a random telephone survey was conducted on employees in the auto parts industry. Ask the industry where it is most lively, and most people are told that it is the Auto Parts Fair - the current two-year national auto parts trade fair. If you ask again, why auto parts will be bustling? Although the answers are different, they mainly focus on: large scale, new products, good quality, multiple transactions, wide connections, and open horizons.
