Everything is centered on the needs of users Facing fierce competition, the company puts forward the business philosophy of “user-centered†and “cultivating user-type employeesâ€, and regards “user-centered†as the core content of the company, firmly establishing “the market first, the user first The concept of "service first" will regard the factory as the market, consider itself as a user, change roles, and empathize: "If I am a user, what do I need, what kind of service do I want, what kind of service do I need? "To provide users with zero-defect products, and to provide users with enthusiasm, fast, timely, standardized, considerate, and perfect services, treating them as God. Set up a call center to provide users with timely and efficient service In the international automotive market, automakers have long used call services as an essential part of market competition. The accurate definition of call center is "third-party customer service center", a comprehensive service system integrating language technology, call processing, computer network, multimedia applications and other information technologies. It can use high-tech means to assist in the traditional With multiple value-added services that cannot be performed by manual call services, call centers are not only more convenient, efficient, accurate, and personalized than traditional telephone services, but also provide users with a variety of related services such as product sales, market feedback, and after-sales services. In order to truly take the user as the center and think of what the user thinks, it is urgent for the user to provide the perfect service for the user. The company has set up a customer management division and opened a call center. The new Dongfeng Motor Customer Service Center will enable the company to get in touch with users and enjoy the most perfect and attentive service. The company not only invited third parties to do customer satisfaction surveys, but also cooperated with the Shiyan City Post and Mail Bureau to carry out the “Dongfeng Motor Customer Survey Postcard†business, increase customer care and get more user information; at the same time, it also The “Dongfeng Motor Customer Survey Form†was designed, and an average of 800 copies were sent each month to collect timely practical opinions and suggestions from users. According to various feedbacks and survey data, the company makes monthly reports such as “Automobile sales flow and comparisonâ€, “Customer profile statisticsâ€, “Customer evaluation analysisâ€, and “Customer information monthly reportâ€, which is Dongfeng new product sales and regional market decision-making. Provides reference. Provide personalized service Providing targeted personalized services to users is another feature of company service marketing. No matter what the problem is, the user just needs to make a phone call to quickly know the name of the user, the model of the Dongfeng Wind Turbine being purchased, and immediately provide the services the user needs. Really let users feel their supremacy in the heart of the Dongfeng, use the service beyond the user's expectations in exchange for the user's satisfaction and trust in Dongfeng.
Functional features:
1. With adoption of gear mechanical transmission systems, the machine is featured with high efficiency and low noise.
2. With braking function, the spindle is flexible and reliable.
3. With adoption of frequency control in electrical system, the machine controls braking using a frequency converter, so start and brake slopes can be preset for optimal winding.
4. The scope of frequency control is wide. Sped regulation is accurate and stable. The insulation level of the motor is level F.
5. Automatic winding displacement, auto-displacement inter layer trapezoid insulation.
Automatic Coil Winding Machine,Hv Coil Winding Machine,Wire Coil Winding Machine,Coil Winding Machine JINAN EURO-ASIA MACHINERY CO., LTD , https://www.sdwindingmachine.com
The company requires its marketers to find, seek, and mine users while looking for their needs and providing services. “Who is my user? What do my users need? What do I do for the user? What else can I do for the user?†All employees of the company regard themselves as users, and regard the company as the market, often going deep into the users. Understand their voices and needs, listen to the user's opinions on product improvement, let users design their own ideal car, what kind of product users need to have the final say, implement "a la carte" service, such as what type of engine the car chooses. , gearbox, how long and high the car box, body color, etc. can be designed in accordance with the needs of users, fully meet the user. The company has formed a good atmosphere that guides production, operation, and service based on customer needs, using customer satisfaction as a standard. In product development, we are committed to the development of adaptive products by adhering to a market-oriented approach and satisfying our customers' needs. On the one hand, relying on scientific and technological advancement, the company will continue to carry out various technological improvements to improve the power of the products placed on the market, meet laws and regulations, and meet the needs of users; on the other hand, it will continue to develop new models and adapt them to the national conditions and meet the individual needs of the market. Converted into a market advantage, Dongfeng Commercial Vehicle Products maintained its market advantage with high technology and reliable quality. In production, through the internal process reengineering of the company, the operation and management of the company has been strengthened, so that the company's production system capacity has been significantly enhanced, and it has been adapted to the diverse and rapid competition demands of the automotive market. In marketing management, we firmly adhere to the “win-win†marketing policy, aim at sincerity, adjust and implement our own marketing policies according to the actual market, safeguard the interests of users, cultivate customer loyalty, and obtain a wider range of win-win results with users. Business space.
Having a good customer relationship means mastering the market. Based on this understanding, the company pays special attention to establishing a good customer relationship and taking the customer management center as a breakthrough in the overall service upgrade. Dongfeng Customer Management Center has established files for more than 100,000 users since the establishment of the company in February of the previous year and has conducted 100% return visits for users who have profiled files. This has been widely praised by Dongfeng users. After the center has created a detailed profile for the car user, it will begin to return to the user as soon as possible. The return visits were based on the Dongfeng Service Network throughout the country. The headquarters was supplemented by telephone and letters. Follow-up visits will be conducted regularly. All users who purchase Dongfeng will receive Dongfeng's lifelong return visit service. A northeastern user happy after receiving a return visit said: "Through your return visit, I not only learned the detailed knowledge of Dongfeng maintenance, but also mastered troubleshooting and troubleshooting of common faults. I hope you can increase the frequency of return visits."
In order to reward Dongfeng commercial vehicle owners for their love for the Dongfeng brand, the company launched the “User Care Project†activity and clearly stated that: vigorously carry out customer satisfaction surveys, strengthen customer evaluation, and establish a scientific and objective customer satisfaction evaluation system; The impression that the car leaves for the user and the image of the enterprise in the eyes of the user will cultivate the loyalty of the user through the process of “listen-response-accept-respectâ€. Established “service system†at more than 400 service stations across the country to ensure that 12-hour services are in place and provide users with “nanny-style†services such as free four-time maintenance and one-stop car purchase services. The diversified and unique service strategies have enhanced the user's acceptance of Dongfeng Commercial Vehicles and have strengthened their confidence in purchasing Dongfeng Windmills.
Provide users with premium services. In addition to carrying out “user care projects†such as New Year's Gifts, free inspections, heart care operations, concessionary actions, and services, the company also does more work in strengthening the emotional communication between Dongfeng and users. While embodying Dongfeng humane service, the company also provides value-added services to users, helps users to improve the level of car use, enhances users' awareness of car maintenance, and masters relevant knowledge of maintenance and repairs to enable Dongfeng users to repair vehicles with problems afterwards. The active prevention of daily maintenance of vehicles is changing. The launch of the selection activities of "Top Ten Best Drivers of Dongfeng" and "Top 100 Service Providers of Top 100" will set off the climax of proper use, maintenance, and maintenance of Dongfeng Motor among users, and will also prompt service companies Responsible for one-way responsibility of Dongfeng Company, and turned into two-way responsibility for Dongfeng Company and users. With thoughtful and considerate "Guide to Use", comfortable and warm user homes and zero-distance user emergency assistance, the three kinds of care will increase the cohesion and centripetal force of the Dongfeng service network on the basis of establishing a "green channel" for Dongfeng service. User satisfaction.
The company leads the era of service sales
It has been more than 100 years since the automobile entered the human race. Due to the narrowing of product differences brought about by technological convergence, the era of competitive prices is drawing to an end. After a brand reaches a certain amount of possession, an era of service-driven sales is quietly coming. How to change concepts, adapt to the trend of world auto development, and adapt to the changes in auto marketing? It is the Chinese auto companies' response to the West Wind's choice of life and death. The company has already been aiming at the change of the wind direction of the automotive industry, and has changed its business philosophy from "benefit-centered" to "customer-centric" and is committed to service marketing. This marketing concept has enabled Dongfeng Commercial Vehicles to create brilliant achievements and become the secret of Dongfeng Commercial Vehicle winning market. In 2002, Dongfeng Commercial Vehicle achieved an unprecedented astonishing performance: the annual production and sales of nearly 160,000 vehicles, a profit of 1.5 billion yuan, an increase of 22.5% and 69.9% respectively. The rapid growth of the company’s various indicators has a close relationship with the improvement of the country’s macroeconomic situation and market pull. However, relevant people believe that the achievement of this kind of achievement also stems from the enhancement of the company's core system capabilities and the transposition of business ideas.