If it is five years ago, it may be that few people will associate the automobile with the IT industry. However, in recent years, with the development of car networking and electric vehicles, the automotive industry and Internet companies have been in frequent contact. In some Internet conferences, bosses from companies such as Tesla and BYD have also frequently appeared. At the same time, more and more IT giants have also begun to try cross-border "repair." Earlier, LeTV had a high profile press conference in the United States to announce its entry into the automotive market. Recently, Samsung and Qualcomm have also taken many actions, joined the army of mergers and acquisitions and cooperation, and began to lay out their own "car market." It is worth noting that before that, Apple had also announced that it would enter the auto market, but in the end it still gave up the dream of making cars. With the passing of times, how will the new IT giant that has broken into the auto industry stir up this promising industry? Take advantage of 5G Samsung layout car networking According to foreign media reports, Samsung Electronics will acquire Harman International Industrial Corporation for US$8 billion (US$112 per share) and the acquisition will be completed by mid-2017. This merger was the largest merger in Samsung history, and was also considered by the industry as a sign that Samsung entered the automotive sector. It is understood that Harman is a well-known automobile parts manufacturer in the United States and has its own advantages in 3D navigation, security systems, and audio systems. However, industry insiders believe that Samsung’s acquisition of Harman is to imitate Apple and Google, develop in-car smart technologies, and achieve important cooperation in the field of smart network and automated driving. According to Harman's data for the first three quarters, 65% of the company’s $7 billion in sales revenue comes from the field of autonomous driving, such as in-car infotainment systems, onboard information, and internet security services. In fact, car manufacturers have been fearing technology companies such as Apple, Google, and Samsung all the time because they can track everything from driving mode to engine performance. This is precisely the weakness of car manufacturers in the future when they deploy autonomous driving and car networking. . Hardware manufacturing, communication networks, and big data are Samsung's expertise. Samsung’s expertise in 5G technology will have a greater advantage for Samsung in the future. The industry generally believes that the networking of cars and automatic driving In general, an important prerequisite is that bandwidth and speed have fully developed 5G. Samsung Electronics has said that it will begin trial operation of 5G in 2018 and it is expected to be launched by 2020. Sun Yingquan, president of Samsung, also said that they had no intention of creating a car. "Some car manufacturers came to us and asked us to help with technologies such as 5G networks, or artificial intelligence. With this acquisition, we can use our technology to provide better experience for car manufacturers," Sun Yingquan said in an interview. In fact, it is understood that as early as 1994, Samsung Electronics had established "Samsung Motor Company", but after the outbreak of the Asian financial crisis in 1998, this business was also affected, and Samsung eventually transferred the automobile assets to it. Renault company. Qualcomm Wireless Power Technology Compared with Samsung's layout in the car-connected consumer field, another technology giant Qualcomm is targeting the other core areas of the future automotive industry: processor and wireless charging. Earlier this year, Qualcomm launched the SnapdragonTM car processor, the Snapdragon 820 car series, which provides a scalable next-generation infotainment, graphics, and multimedia platform that supports machine intelligence, and includes a version that supports LTE-Advanced. All along, Qualcomm has absolute dominance in 3G and 4G communications. Recently, Qualcomm announced that it will cooperate with Puri Corporation, a subsidiary of Ningbo Junsheng Electronics Co., Ltd. (SSE:600699), to sign a WEVC license. Preh will include Qualcomm Halo WEVC technology in its product portfolio and will focus on supporting Plug-in Hybrid Electric Vehicle (PHEV) and Pure Electric Vehicle (EV) manufacturers to commercialize WEVC systems. Based on the agreement, Preh plans to develop, manufacture and provide a WEVC system based on Qualcomm Halo technology. It is understood that Preh also has a leading edge in automotive power electronics and connected cars. Qualcomm said that it will provide Pratt with a comprehensive technology transfer portfolio to enhance Prel's capabilities in both developer and technology-enabled WEVC systems. At the same time, Qualcomm is also negotiating advanced WEVC projects with a number of global automakers. According to industry insiders, with the continuous maturation and development of electric vehicle technology, wireless charging and fast charging will become the key areas of technological competition in the automotive industry in the future. At present, many electric car manufacturers, such as BYD and Tesla, have a charging market of about 5 hours, and they are ignorant of the low coverage rate of charging equipment, which greatly reduces the practical value of electric vehicles. However, in the materials provided by Qualcomm, they did not mention their advantages in wireless charging technology.
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