New energy vehicles have been in the private market for many years, but it seems that they have not yet identified their own market direction. Electric vehicles are affected by factors such as government subsidies and lower cost of use (charging costs + maintenance costs), so that the market profit margin of new cars after consumption is much lower than that of traditional cars. However, due to limitations in technology and after-sales, the experience of the first batch of consumers was not very good. Moreover, the owners of the first batch of electric vehicles nowadays have encountered tough problems when reselling used cars. Immature after sales service Compared with the mature after-sales service of traditional fuel vehicles, the aftermarket of new energy vehicles seems to have not seen "where the road is." Nowadays, the maintenance of pure electric vehicles is almost only to detect whether the appearance, interior, lighting and other institutions are damaged. The battery pack only needs to be tested by the computer to see if there is any fault. It takes only two years to replace the single gearbox gear oil to detect the maintenance cost. Very low. And now most of the 4S shop no electric car repair service capabilities, pure electric vehicles require repair electrical permit, battery replacement requires special equipment, and each car is not universal, that subsequent consumer protection can not be guaranteed. At the same time, the maintenance cost of new energy vehicles is high, even surpassing the maintenance cost of high-end cars. The warranty period of BYD e6 is up to six years or 150,000 kilometers. The dealers donate 4 free maintenance, but do not provide battery replacement and scooter. Consumers pay a fee if they need a trailer. In terms of insurance, the premiums for the main types of new energy vehicles are significantly higher than the traditional models. The difference is at least 2,000 yuan, and the maximum is more than 4,700 yuan. Even if the demand for burglary and rescue of new energy vehicles is not high, the risk of piracy is not calculated. It is close to 800 yuan, and the highest is more than 3,200 yuan. Among them, car damage insurance costs higher in property losses, which is directly related to the purchase price of new cars. In the case of car damage insurance alone, the insurance cost of new energy vehicles is higher than the comparison model by more than 1,000 yuan. It can be said that the high insurance costs directly increase the annual cost of use of consumers. The above problems have increasingly become a major "pain point" for the follow-up maintenance of new energy vehicles. How to resell in the face of the increasingly hot new energy vehicle market? It has become another "difficult". Need to improve the mobile phone system In 2017, the first car owners in 2013 more or less sold or tried to sell their previously purchased electric cars. But the immature second-hand market model has made car owners afraid to shoot. And the annual law of Beijing New Energy Vehicles has always been a lot of people who are swaying, and there are very few people who buy cars. With the development of battery technology year by year, the energy density ratio is increasing, the cruising range is increasing, and the selling price is decreasing. The residual value of the models that purchased new energy owners in the early days has also been correspondingly reduced. However, how to identify the residual value of the old models and the development of relevant standards has never been mentioned. Compared with the "relatively mature" used car market of traditional cars, the process of testing, pricing, transfer, and corresponding regulations have been formed. As an electric car for new things, there is a gap in this part. Some car companies have noticed this problem. For example, the solution given by Qichen Chenfeng is to recover the Chenfeng electric vehicle with a 30% base repurchase price after five years, and to guarantee the price between 55,000 and 60,000 yuan. But now it seems to be stranded. The high-end model Tesla also has a corresponding repurchase, but Tesla's repurchase policy is based on the premise that the customer meets certain loan quotas and periods. After three years of loan, Tesla will add 50% of the base price. The Tesla model was repurchased at a price of 43%. According to some large-scale online second-hand car trading platform used electric car sales case analysis, the current recycling of used cars has no corresponding testing standards for pure electric and plug-in hybrid models, and will not participate in new energy except Tesla. car type Used car recycling business. Car owners who purchased new energy vehicles in the early days, especially those who use new energy licenses in Beijing, can only choose pure electric vehicles in the future. How to deal with existing vehicles is very difficult. At present, Beiqi New Energy and the third-party evaluation agency have launched the industry's first "Beiqi New Energy Used Vehicle Testing Standard", which temporarily fills the gap in the field of domestic new energy vehicle testing and evaluation, but wants to form a large-scale recycling of new energy vehicles. Mechanism, there is still a long way to go. There is no uniform standard for recycling. In the mixed-use used car market, there is no way to guarantee the interests of the owner. As the country strongly promotes the development of new energy vehicles, the improvement of a mature sales, after-sales, car and used car market is necessary to be established quickly. New energy car companies must also understand that follow-up in the second-hand market is not limited to the simple acquisition of old cars and the sale of new cars. It will bring considerable opportunities for its post-market, who will first occupy In this post-market, who will get more points from potential car owners in the new car sales market. Ningbo New Glory International Trading Co.,Ltd , https://www.stock-farming.com
